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Selling Print is Never Going Back to Normal

Sales is never going back to normal. The pandemic didn’t create anything new—it simply accelerated what was already happening. Evolve your sales team now; donuts and face to face meetings aren’t coming back.

Wednesday, October 21, 2020

“As a result of the coronavirus pandemic, a sweeping change has occurred in the sales profession. At the moment, this change may seem small, but in the years to come, we’ll look back on it as a major pivot point. And that change is the move from face-to-face to online selling.” Harvard Business Review

“...B2B companies see digital interactions as two to three times more important to their customers than traditional sales interactions.” McKinsey

“Online selling is a permanent change.” Forbes


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About Jennifer Matt

Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.

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