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The COVID pandemic has wrought many changes in the printing industry in general and the sign industry in particular, but one interesting development has been an increase in residential signage. The market for this kind of signage may not disappear once the pandemic does (if the pandemic ever does)—and it can prove to be a lucrative opportunity worth seizing.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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