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Some basic questions—who? what? and most importantly why?—of print software will greatly increase your chances of optimizing your print software investments.
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About Jennifer Matt
Jennifer Matt is the managing editor of WhatTheyThink’s Print Software section as well as President of Web2Print Experts, Inc. a technology-independent print software consulting firm helping printers with web-to-print and print MIS solutions.
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Discussion
By Robert Godwin on May 06, 2020
Jen,
"Who is it for?
What does it do?
Why would anyone buy it?"
At a former company there was a new VP of Sales that used essentially the same fill-in-the-blank form. For Biz Dev, it was an invaluable exercise, and effectively focused the business project. It reveals a lot about how well the goal/issue is actually understood. It ultimately will save a ton of productivity time and likely money as well.
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