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Finding the Way(s): Signage Still Has a Place—Even Amid GPS Technologies

As output and substrate technologies continue to improve, wayfinding signage opportunities remain rife for commercial and wide-format printers in 2020 and beyond. However, to land these types of jobs, you first need to know with whom to engage.

Thursday, April 09, 2020

Whether driving or walking, signs can help to lead the way—even in our GPS-dependent society. As output and substrate technologies continue to improve, wayfinding signage opportunities remain rife for commercial and wide-format printers in 2020 and beyond. However, to land these types of jobs, you first need to know with whom to engage.

“It is important to go to the source who is specifying this type of printing on large-scale wayfinding projects,” said Ted Kiper, board chair of the Sign Research Foundation. “Such specs typically are coming from the architectural and/or design consultants who are developing the project.”

Other good connections are general contractors and facility/plant managers.


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About Mark Vruno

A creative business/technical writer and skilled editor with proven success in multiple facets of internal and external corporate and high-technology public relations. Specialties: A seasoned communication professional with extensive experience planning and executing marketing and business-to-business communications.

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