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As the options for applied graphics proliferate, it can be a challenge for print service providers to keep up, and yet it has never been more important to understand how a material will perform both on press and on its intended surface. As a result, consumables manufactures are playing a greater consultative role.
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About Richard Romano
Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.
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