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We all love our blue jeans. They are comfortable, often stylish, but what about their impact on the environment? What if you could have a pair of jeans with an almost indistinguishable look on the outside, but silky soft on the inside, with a 97% water footprint reduction? Sound impossible? With new fabric printing technologies, it’s totally achievable. Read what Dalton Cheng of Intech has to say on this subject and more.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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