Sponsored by GMC Software Technology

As print service providers are increasingly making the move to marketing services providers, they have a growing opportunity to help their customers increase the value of each and every customer touch point. This can take the form of adding color to transactional documents, making direct marketing pieces more personalized and relevant, and moving into the realm of TransPromo communications. The secret to success is analyzing all of the customer touch points, ensuring that there is brand integrity across all touch points, and looking for ways to consolidate communications to both improve the customer experience and reduce costs. Our panelist will speak about how they have been able to leverage this strategy for the benefit of their customers and their own businesses. They will also discuss how they have leveraged these strategies in promoting their own businesses to provide a competitive advantage.