WhatTheyThink

Video

Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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Frank Looks Out to 2020

Frank offers a recommendation for WhatTheyThink’s “Printing Outlook 2020" special report, providing some historical context for the challenges of getting good data about the industry. He also comments on the sense of industry optimism conveyed in the report. Watch Video

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Warren Werbitt Says, “No Matter What You’re Doing, You Need to Be Passionate”

WhatTheyThink print evangelist Warren Werbitt talks about his passion for print, and how it comes through in every meeting he has. People want to do business with people who are excited about what they do—whether it’s printing or fishing (or, in Warren’s case, both). If you’re passionate about what you do, you will do better. Watch Video

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King of On-Demand Book Printing

Frank interviews Tom Campbell of King Printing in Lowell, Mass. King has been a pioneer in short-run book printing and now provides a major service for publishers big and small. Campbell discusses the trends in book printing and publishing today. Watch Video

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Owner of FASTSIGNS Forest Hills. N.Y., Talks About his FASTSIGNS Conversion

Mohamed Kazi, Owner of FASTSIGNS Forest Hills, N.Y., talks about his recent FASTSIGNS conversion. After coming to the US from India, Kazi started in the sign industry in 1998 and launched his own business in 2007. He recently decided to convert his sign business to a FASTSIGNS as a way to take advantage of the franchise’s marketing and sales training resources to better complement his own technical and production capabilities. Watch Video

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Warren Werbitt Says, "Everything Is Printed!"

WhatTheyThink print evangelist Warren Werbitt is sick and tired of hearing people, especially people in the industry, say that “print is dead.” Look around: print is everywhere. It’s changing, but it's anything but dead. As a result, printers need to promote print. Your assignment: tell Warren what you do to promote print communications. Watch Video

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Temple, Tex.’s Paper Graphics Reaps Rewards with FASTSIGNS Co-Brand Program

Dennis Smith is owner of both FASTSIGNS of Temple, Tex., and Paper Graphics, a commercial print business founded in 1972. Five or six years ago, as the commercial print business started growing stagnant, Smith researched FASTSIGNS’ Co-Brand program. He chose to become a FASTSIGNS franchise rather than add his own wide-format printing equipment in order to take advantage of the franchise’s training and its brand recognition. Watch Video

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All Flags Signs and Banners Leverages EFI Inkjet and Other Technologies for Double Digit Growth

Peter Wagner, Managing Director of Australia-based All Flags Signs and Banners, explains how his company has gone from needing four people over three weeks to produce 400 banners in 1998, to its capacity today to output 54,000 square meters of printed media today with its fleet of EFI VUTEk printers. The company serves a large portion of the Asia Pacific region with flags, banners, branding for sporting events, vehicle wraps, carpets, and more. Watch Video

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Subscription in the Print Industry? You Betcha

The world is rapidly shifting from products to services with subscription pricing models. Nick Gawreluk explains what is driving the subscription economy and how subscriptions are coming to the printing industry. Watch Video

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What’s In a Name? Printing!

Will apps replace printed show directories? Frank shows off his drupa 1972 show directory and some other recent directories—and an app that served as the directory for a recent show. He has had his drupa directory for 48 years. Will today’s trade show apps be readable in 48 years? He feels that any trade show with the word “PRINTING” in its name should have a printed directory. Watch Video

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The Signs Are Good for Signs of Success

Curtis Metz talks to David Zwang about Signs of Success, a company that contracts with sign shops to do installations of major sign projects—analog and dynamic digital—and how the company is growing its digital business. The company also has a side business in embroidery and custom heat-transfer T-shirts. Watch Video

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Warren Werbitt Says, “You Need to Get to drupa!”

WhatTheyThink's print evangelist Warren Werbitt encourages everyone in the industry to attend the upcoming drupa 2020 and lays out some of the important reasons for doing so, such the ability to discover new technologies that will help you build your business. Watch Video

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The Added Value of Web-to-Print

Greg Salzman, President of Aleyant Systems, talks to David Zwang about the value that a web-to-print/online ordering portal beings to a print business. Not only does it make it convenient for customers to place orders at any time, it also frees up resources within the print business, as it doesn’t require the involvement of sales or customer service reps, or even estimators. Watch Video

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It's Not You, It's Me. Stop Getting Dumped by the Millennial Workforce

Nobody likes getting broken up with and we in the printing industry are no different. So why time and time again are millennials breaking the hearts of employers? In this final video of this three-part series, Nick Gawreluk provides solutions to securing a long lasting relationship. Watch Video

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Frank Doesn’t Cut the Apron Strings

Frank has a shout-out for a company called InkPixi, a company that produces on-demand, personalized specialty items. Most importantly, they have great customer service. He recounts his personal experience with a recent order for a Christmas gift. If you’re looking for weird gifts for your family—and who isn't?—they are a go-to company. Watch Video

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Dave Johannes Brings 40+ Years of IT and Mail Experience to Moore DM Group

Dave Johannes, now with the Moore DM Group, a group of companies focused on fundraising initiatives for the non-profit space, talks about the IT infrastructure the company has in place to manage the scale and scope of its offerings. He identifies the efforts the company is undertaking to place the organization—which has done a number of acquisitions—on a common IT infrastructure, and why that is important. Watch Video

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For FASTSIGNS of Maumee & Toledo, OH, Business Is a Family Affair

Karrie Brock, Owner of FASTSIGNS of Maumee & Toledo, OH, talks with Kelley Holmes about her business, which was converted to a FASTSIGNS franchise 10 years ago. She opened a second location in Maumee four years ago. Her husband Randy joined the team just prior to the conversion, and handles the back-of-the-house production, installation, and fabrication management while Karrie the “front of the house” operations. Watch Video

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Warren Werbitt Says “Excited People Follow Excited Leadership”

WhatTheyThink's print evangelist Warren Werbitt talks with Joanne Gore of Joanne Gore Communications, who is also a print evangelist excited by print. Joanne talks about how she sees print businesses reaching out to the new print buyer, and how printers don’t often do a good job marketing their own products. She offers some suggestions for improving customer outreach and marketing. “Print is such a high-value, high-touch, important solution in the overall customer acquisition journey.” Watch Video

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EFI’s Ken Hanulec Looks Ahead to drupa 2020

Ken Hanulec, VP of Worldwide Marketing for EFI, looks ahead to some of what drupa 2020 will have in store: automation, inkjet, and the digitization of packaging, as well as the elements of “Industry 4.0”—connectivity, software, and the cloud—which will drive efficiency and effectiveness. Watch Video

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Mission Possible? The Guide to Attracting Young People into the World of Print

Employers beware! It will take more than an attractive job title and competitive salary to secure the next generation workforce. In Part 2 of a three-part video series, Nick Gawreluk breaks down what is important to Millennials and practical ways to successfully attract them into your company. Watch Video

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EFI’s Adele Genoni Identifies Today’s Textile Trends

Adele Genoni, Senior Vice President and General Manager of EFI Reggiani, talks to Cary Sherburne about the most important trends in textiles as the industry continues its analog to digital transformation—including sustainability, data management, and AI and technical textiles. She also provides an update on EFI BOLT installations. Watch Video