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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

Profiles in Print Premier Press
Profiles in Print
Premier Press (Portland, Oregon)

WhatTheyThink traveled to Portland to visit Premier Press to learn more about their business, how they operate, and what makes them unique. This film is the first in an ongoing series of Profiles in Print.

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Zünd America’s Beatrice Drury on Cutting and Finishing

Zünd America’s Beatrice Drury talks with Kelley Holmes about Zünd’s participation in the ISA Sign Expo, the markets the company is involved in, and the kinds of cutting and finishing equipment Zünd manufactures. She also shares some examples of the specialized cutting Zünd equipment can produce. Watch Video

RMGT’s “Commit to Print” World Tour Kicks Off in St. Louis

Mark Vruno leads a tour of Advertisers Printing in St. Louis as RMGT’s “Commit to Print” World Tour celebrating sheetfed-offset printing kicks off. The rock-n-roll themed events are taking place in six cities, featuring seven plants and 10 sheetfed offset presses over the next six months. Watch Video

Onyx’s Jonathan Rogers Talks About Automation

Onyx Software’s Jonathan Rogers talks about the forthcoming major ONYX software release, the primary focus of which will be a simplified user experience and easy-to-use tools for everyday automation. Watch Video

Gietz-Vinfoil Americas to Introduce New Options for Embellishment at Amplify

The upcoming Amplify event in Minneapolis in June will be a great place to see all of the latest developments in finishing techniques. Embellishing print adds value and increases engagement, a good way to make direct mail, packaging and other applications more effective. In this discussion, Chris Leary talks about the offerings he will be showing at Amplify from Geitz and Vinfoil, two European companies that have heretofore had somewhat limited exposure in the Americas. Watch Video

Rick Salinas on Duplo at the ISA Sign Expo

Duplo’s new president Rick Salinas talks to Kelley Holmes talks about Duplo’s first time exhibiting at the International Sign Association (ISA) Sign Expo. He notes that the big growth areas in the industry are signage, POP, and packaging, and Duplo is moving to pursue those areas. Watch Video

Et Tu, Frank?

Frank bemoans the loss of local bookstores—and takes responsibility for some of it. He shows two books he bought online and one produced via on-demand printing. The changes in the way book buyers—like Frank—buy books has had a profound effect on the local bookstore. Watch Video

Are Your Marketing Practices Green? We Have Some Tips from Alliance Franchise Brands!

With the climate crisis top of mind and Earth Day having just been observed, there is increased attention being paid to sustainability. Burke Cueny, Vice President of Marketing at Alliance Franchise Brands, shares some of the ways the company helps marketing be more sustainable for its network and its customers across both signs and print, including use of QR codes and Purls, soft signage, and a blended marketing program. Watch Video

Cris Pollnow Talks About IntoPrint Technologies

Kelley Holmes talks to IntoPrint’s Cris Pollnow. IntoPrint sells its own branded equipment for signage, label, and envelope printing, and serves as a dealer channel for other equipment vendors, as well. EFI is their flagship vendor. IntoPrint also has a strong service team. Watch Video

Jim Raffel Geeks Out with Mark Heimerl

Resident Print Geek Jim Raffel talks with Serigaph’s Mark Heimerl at last week’s ISA Sign Expo about the new product and application areas Serigraph is moving into, how they are adapting with the times and with new demands from customers, and the new equipment they are acquiring to implement those changes. Watch Video

The Value of Inkjet Printing in Direct Mail

As we exit the pandemic phase of COVID, direct mail has seen a resurgence, and production inkjet printing is an ideal mechanism for its production. Industry evangelist and WhatTheyThink contributor Pat McGrew talks about the direct mail market in general and the advantages of producing direct mail with HP PageWide production inkjet printers in this video, sponsored by HP. Watch Video

Hudson Printing Becomes the First Company in the World to Add a Second Landa S10P, Expanding Their Digital Print Toolbox

Paul Hudson explains his transition through a variety of digital and analog technologies to strenghthen and grow his business offerings. His recent purchase of a secnd Landa S10P digital B1 press rounds it out. Watch Video

Hybrid Software Develops High-Performance Print Inspection Framework for Print Inspection Systems

David Zwang talks to David Stevenson, Product Manager, Global Graphics, about how, by using its vast experience in RIPs and rendering, Hybrid Software has been able to create a high-performance framework for print inspection systems. Watch Video

Dan Gillespie and Sal Passanisi Geek Out Over Pantone and Adobe’s Color Rift

Resident Print Geek Dan Gillespie and Sal ”Pantoni” Passanisi have a highly entertaining discussion about the decision to decouple the Pantone color libraries from Adobe Creative Cloud, and what it really means for designers. Watch Video

Digital Printing of Home Decor Items Spurs Growth for Catalyst Fabric Solutions

Founded in 2016, Catalyst Fabric Solutions produces a wide range of home decor items in a quick-turn B2B model using heat transfer dye sublimation with a variety of printer brands. Operations Manager Jim King explains the company's business model and outlook for the future. Watch Video

Frank Goes Small

Frank bemoans the steady decline in the number of small printers—those firms having fewer than 10 and 20 employees. They have largely been replaced with web-based services, office supply services, FedEx Office (Kinkos), and even home printers. He presents a short history of the so-called quick printer. Watch Video

Welcome to the HP Indigo V12 Label Press

David Zwang talks to Golan Landsberg, R&D Director and Head of Product Development for the HP Indigo V12 Label Press. This groundbreaking label press is a combination of an evolution and revolution in design and application. Take a behind-the-scenes look at its development. Watch Video

ISA President Lori Anderson Opens Sign Expo 2022

International Sign Association (ISA) President and CEO Lori Anderson welcomes sign and display graphics professionals to Atlanta, where the first Sign Expo in three years kicked off yesterday. Watch Video

Why Amplify? An Exciting New Show Taking Place in Minneapolis in June!

Senior Editor Cary Sherburne speaks with Jeff Peterson, Executive Director, Foil & Specialty Effects Association (FSEA), one of the organizers of AmplifyPrint.com; Kevin Abergel, President, Taktiful, an exhibitor; and Haley Quick-Hutchison, Vice President Infinity Foils, Inc., also an exhibitor, about what to expect at Amplify, taking place in Minneapolis in June, and the importance of beginning with the end in mind—consider finishing at the beginning of the job. They also explain some of the advantages of embellished pieces in direct mail, packaging, display graphics, and more. Watch Video

Frank Gets Evocative

Frank discusses how typefaces evoke feelings. He shows a few examples and discusses how movies—especially on streaming platforms—TV shows, documentaries, and books use evocative typography to appeal to potential viewers. Each uses type and imagery and there are a multitude of choices. That is why we need a million typefaces. Watch Video

How Do You Change a Market and Market Behavior?

David Zwang talks to Keren Yakolev, Head of Product & Business Development at HP Indigo, about how HP Indigo has been a leader in changing markets and market behavior in print and packaging. It’s not magic, its a process. Watch Video