WhatTheyThink

Video

Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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Adobe's Mike Scrutton Offers Valuable Color Management Advice for Digital Textile Printers

Mike Scrutton, Director of Print Technology and Strategy for Adobe, talks about how Adobe Textile Designer enables brands to bring their defined color libraries into the world of digital textile printing. This helps ensure color consistency in a hybrid analog/digital production environment. Watch Video

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Leveraging Digital Textile and Digital Corrugated Printing for an Exceptional Consumer Unboxing Experience

Liz Logue, Director of New Business Development for EFI, talks about how ecommerce is changing the way brands and consumers think about the buying experience. She gives examples of how combining the capabilities of digital textile printing with digital direct-to-corrugated experience can offer an exciting unboxing experience for the consumer—for example, for high fashion or product-of-the-month subscriptions. Watch Video

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Frank Is Singin' in the Purple Rain

Frank discusses a batch of miscellaneous items: the time we spend on mobile devices vs. TV, the new Pantone color in memory of rock star Prince, and the sale of the Barnes & Noble bookstore chain. As you would expect, he has opinions on all these items—and would even like his own Pantone color. Watch Video

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FSI’s Rich Lowe on the Latest Trends Affecting Print Franchises

Rich Lowe of Franchise Services talks to Kelley Holmes at this week’s Franchise Services Convention about current trends in the marketplace affecting print franchises and their customers. Specifically, franchises have had to learn how to really be a marketing services provider, how to work with data, and have had to understand the sign business. Watch Video

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Durst Discusses the Advantages of Digital Textile Printing

Durst Textile Segment Manager Martin Winkler explains how digital textile printing is being adopted both by traditional analog businesses and new online businesses. He also stresses the importance of an end-to-end workflow to address the shorter runs and faster cycle times occurring in textiles and apparel today. Durst also focuses on making these technologies more sustainable. Watch Video

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Jack Noonan of MGI Discusses the Value of Embellishment in the Packaging Supply Chain

Jack Noonan, Marketing Manager at MGI Digital Technology, talks about embellishment of print as the next phase in the evolution of digital print for packaging. Digital special effects can add value to packaging, raise brand awareness, and foster customer engagement. Find out how. Watch Video

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Is Textile Printing a Business Opportunity for Printers? CMYUK Thinks So!

Robin East, Group Director for CMYUK, a UK-based graphic arts distributor, suggests that print service providers should be exploring digital textile printing as a new business avenue that offers higher growth rates than commercial print. He points out that digital print providers have many transferable skills that could serve them well in the textiles market, especially home decor. Watch Video

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Abbott-Action Adds Workflow Components to Better Meet Time-to-Market Needs

Chuck Slingerland, Vice President of Sales and Digital Operations at Abbott-Action, discusses how the company has addressed the need to streamline the file-to-production workflow. Partners include Conductor Systems, an MIS provider, and Esko Graphics for its Automation Engine and Kongsberg cutting solutions, gaining 5 to 10 times more productivity. Watch Video

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All the News That's Fit to Digitize

Many newspapers are seeing more digital subscribers than print subscribers. Frank bemoans the fact that printed publications are archived in digital form and the printed versions may be discarded. Watch Video

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Pantone Adds Tools for Textile Designers

X-Rite/Pantone's Iain Pike talks about some of the changes the company has made to its offerings to simplify color selection and management for textile designers and others in the textile and apparel supply chain. New features include easier to use swatches, the i1Pro 3, and a partnership with Adobe at color.adobe.com for palette creation. Watch Video

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How Does Digital Direct-to-Corrugated Printing Help the Watermelon Market?

H2O Melon CEO Savvas Tsoukalas talks with Senior Editor Cary Sherburne about how digital direct-to-corrugated printing has helped him better promote his watermelon business, customizing packaging to the particular regions the company serves. Watch Video

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Robert Stabler to Manage Durst/Koenig & Bauer Joint Venture

At the end of 2018, Durst Phototechnik and Koenig & Bauer announced a 50/50 joint venture to develop a single-pass digital printing system for the folding carton and corrugated fiberboard industries. Initially, the joint venture portfolio will comprise the Koenig & Bauer CorruJET 170 and the Durst SPC 130—including all associated services and the ink business—with a top priority to develop the VariJET 106, which was originally announced at drupa 2016 with a different partner. After learning that Robert Stabler would be managing this joint venture, WhatTheyThink was able to speak with him about his role and his thoughts about the future of the initiative. Watch Video

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How Do You Avoid B2B/B2C Channel Conflict? Chris Bernat of Vapor Apparel Has Advice

Chris Bernat, Chief Revenue Officer of Vapor Apparel, discusses how his company avoids channel conflict between his B2B and B2C apparel business. The company sells blanks as well as garments printed using dye sublimation. He discusses channel strategy, fabric sourcing, printing technologies, and more, including IT systems that facilitate an accurate just-in-time manufacturing environment for B2C. Watch Video

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Ricoh Expands its Direct-to-Garment Offerings

Anne Veldman, Ricoh's direct-to-garment product manager, explains Ricoh's mid-range DTG Ri 1000 printer introduced at FESPA, and talks about Ricoh's strategy in the textile market going forward as well as the markets into which its DTG printers are being installed. Watch Video

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Frank Has Some Choice Words

Frank goes off on a mini rant about the latest buzzword in the industry. The industry trend toward diversification of printing services is evident—we print on more than paper. We need a better term that describes that trend. Watch Video

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Finding Our True Purpose

Shana Farrell from Fox Valley Technical College talks about the major themes of her inspirational keynote at this month’s In-Plant Printing and Mailing Association (IPMA) Conference. We should step back and try to decide what our goals and purpose in life really are. She also talks about her own personal journey that led her to ask these questions of herself. Watch Video

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Sepire: The New Company on the Block

How would you like to start up a new company with a full complement of hardware, software, and workflows tailored specifically to your requirements with no legacy technology debt? Sepire, which launched only last May, found a way.... At Ricoh's INTERACT, David Zwang talks to Josh Bonham of Sepire, which is an omnichannel solutions provider for the health care and financial services industries. Watch Video

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The "Amazonification" of Mailing

Joel Beaton, Address Management Director for the Church of Scientology's in-plant, talks about the changing nature of mailing, especially, the “Amazonification” of mail and how mailers and shippers need to be able to allow mail and package recipients to closely track their shipments. Watch Video

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Bluestone Fabrics Touts the Benefits of Digital Fabric Printing

Bluestone Fabrics, a wholesale digital fabric printing business, offers cutting, sewing, and packaging as well. Co-Founder and CEO John Otsuki talks with Senior Editor Cary Sherburne about his efforts to educate the market on the benefits of digital fabric printing, including the ability to get products they never could before and to help make the industry more sustainable. He also talks about the need to introduce into the printing process things that will help in automating the sewing process, currently the least automated process in the manufacturing process. Watch Video

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Roland Introduces 16th Generation of Print & Cut at FESPA

Mark Elvidge, Senior Product Manager at Roland DG, explains some of the 40 enhancements to the company's TrueVIS VG2 print and cut solution, its 16th generation. This includes orange ink for a wider color gamut and faster outgassing for same-day turn of laminated projects. Watch Video