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WhatTheyThink

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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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A Sustainable and Creative Flexible Packaging Application

David Zwang talks to Andrew Mansfield, New Business Development for Harkwell Labels. The UK-based Harkwell has developed a great application that promotes a circular economy—and it can put a smile on your face. Watch Video

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Frank's Radio Days

Frank notes that WhatTheyThink now offers audio versions of its many articles. He harkens back to his early years and radio and how it competed with print advertising. It was television in the early 50s that took advertising away from print and the Internet that took even more. Watch Video

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Bill Farquharson Asks, "Why Aren't You Selling More?"

The Sales Vault's Bill Farquharson spoke at the recent NPSOA Owners Conference on the topic of "Why aren't you selling more?", how COVID affected his business, and how to reinvent yourself after a pandemic. Watch Video

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Mr. Print's Albert Patterson On His First Time Attending the Owners Conference

Albert Patterson, Owner of Mr. Print, talks to Kelley Holmes about his first time attending the NPSOA's Owners Conference. An Army veteran, Albert acquired his business in 2020, focusing on the equestrian vertical. He has found a network of like-minded owners in the NPSOA and it's been invaluable to his business. Watch Video

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Bill Schmidt on Self-Funded Employee Insurance Solutions for Small Businesses

Bill Schmidt, President of Small Business Insurance Solutions and a recent speaker at the NPSOA Owners Conference, sits down with Kelley Holmes to discuss self-funded insurance solutions for small business. Bill has been able to save small businesses a lot of money by introducing them to the opportunity to self-fund employee insurance programs. Watch Video

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Warren Werbitt Goes Printer to Printer with Nelson Anderson

This week, Warren talks to Nelson Anderson, Full Sail Media and Minuteman Press. Anderson took over Minuteman Press in Glen Burnie, Md., 18 years ago and grew it into the largest center in the Minuteman franchise network. Three years ago, they launched a digital marketing company called Full Sail Media. Watch Video

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Graphco Holds Open House at EZ Mailing in Indianapolis

Graphco President Chris Manley is joined by EZ Mailing Owner Kevin Bennet on the final day of a two-day open house dubbed "The Unfair Advantage" by Graphco. They discuss the company's beginnings as a mail only shop to a full service printer and mailer now with offset, digital, and wide-format capabilities. Watch Video

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CustomXM’s Paul Strack on How the Pandemic Changed His Company

Sometimes a major crisis like a global pandemic helps a business focus, change, and better prepare itself for the future. Paul Strack, President of CustomXM, shares how this happened with his print business. Watch Video

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GMG’s Marc Levine on Accurate Color Proofing and Print Manufacturing

Hard-copy color proofing has come a long way over the years. David Zwang talks to Marc Levine of GMG Color about how GMG has been on the front lines of this battle. Watch Video

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Catching Up With a FASTSIGNS Master Franchisor from Puerto Rico

José Corujo, FASTSIGNS Franchise Partner from Puerto Rico, talks to Kelley Holmes about his three centers there and 10 years of experience as a franchisee. José also discusses selling a center in the Dominican Republic as a Master Franchisor, as well as what it means to be a part of the FASTSIGNS franchise network. Watch Video

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Guerrillas in the Midst: A Look at the WhatTheyThink Staff

The past two years of seclusion have given scientists a unique opportunity to study the WhatTheyThink contributors in their natural environments. Enter these unique worlds…if you dare. Watch Video

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New Technology and Drivers for Printing and Packaging

There are lots of moving parts in print manufacturing, and lots of new technologies and applications. David Zwang talks to Dr. John Anderson, Director of Advanced Print Applications for Miraclon, about some of the issues and advancements that will provide the new growth. Watch Video

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PBR Printing Owner Ken Hopkins on the Benefits of NPSOA Membership

Kelley Holmes talks with Ken Hopkins, Owner of PBR Printing, which specializes in anything ink-on-paper. He shares the reasons he enjoys membership in the National Print and Sign Owners Association (NPSOA), including networking, the listserv, and opportunity to build mutually supportive relationships with other print business owners. Watch Video

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The Business of Using Technology to Prepare All Kinds of Print—Repeatedly

Increasingly, printing technology is changing to accommodate many new applications, from legacy printing and packaging to industrial print. David Zwang talks to Kevin Bourquin, VP Operations, CyberGraphics, to see how CyberGraphics has figured out the way to keep up. Watch Video

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Warren Werbitt Goes Printer to Printer with MindFire's David Rosendahl

This week, Warren talks with David Rosendahl of MindFire about the actions printers can take to help build their businesses. Watch Video

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Kyocera Ramps Up Production Inkjet Print Business

Industry veteran Michael Poulin is now the Director of Product Marketing & Business Development for Kyocera, building a robust team to enhance Kyocera's go-to-market strategies for sheetfed production inkjet. The company has already installed more than 200 TASKalfa Pro 15000c worldwide. Poulin provides more information in this exclusive WhatTheyThink interview. The TASKalfa Pro 15000c swatch book can be ordered here from April 2022 and beyond. Watch Video

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Meeting Print Quality Expectations—Qualitative or Quantitative?

David Zwang talks to Dianne Kennedy of PQX Initiative about PQX and PRX, which now provide a "standardized" way to communicate print quality between the brand or consumer and producer for all forms of print and packaging using all types of equipment and ink. Watch Video

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Geeking Out About UV Inkjet Technology with Gabriel Conti

Resident Print Geeks Jim and Shelby sat down with Gabriel Conti, CEO of Kover, to discuss many aspects of UV inkjet technology including the importance of having highly trained and educated machine operators. Watch Video

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Getting Color to Match Across Design, Media, and Processes. Magic? No—CxF!

What is CxF and how does it ensure the transfer of color information and customer expectation throughout print and...? Dave Zwang talks with Steve Smiley of SmileyColor to find out. Watch Video

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The Advantages of Being a FASTSIGNS Co-Brand Location

Chuck Lobaugh, a FASTSIGNS franchise owner from Hilton Head Island, S.C., talks to WhatTheyThink's Kelley Holmes about his long history in the printing industry, why he became a co-branded FASTSIGNS location, and the advantages it gives him as a small business owner in challenging times like the COVID-19 pandemic. Watch Video