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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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Differentiate With Direct Mail - Appealing to all the Senses

Thriving in the print industry isn’t just about what you can do, but how you can do it even better. Delivering high-quality prints is a start, but standing out requires going the extra mile. And that means kicking creativity up a notch with enhanced, high-value direct mailers that appeal to consumers on a multi-sensory level. In fact, stimulating consumer senses has been proven to increase response rates, brand awareness and emotional bonds to products Watch Video

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Empire Label’s Jason Raye on the Transition to Digital

In this Thought Leadership Series video sponsored by HP, David Zwang talks to Jason Raye, VP of Executive Label Inc. The company began with flexo presses and moved into digital printing in 2012 with an HP Indigo 6800. The company is on its third digital press, having recently installed an HP Indigo 8000. The transition into digital completely changed Empire’s business. Watch Video

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Warren Werbitt Talks Augmented Reality with M.J. Anderson

This week, Warren talks to M.J Anderson of RealityBLU, a developer of augmented reality (AR)-based content. Anderson provides a layperson’s explanation of AR and some unique ways of implementing AR in marketing campaigns and other projects. Watch Video

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A Tour of the HP Indigo V12 Lab

Maya Poleg and Roi Liraz from the HP Indigo team take us on a behind the scenes tour of the HP Indigo V12 Digital Press R&D lab in this video sponsored by HP Inc. The first in a series of short videos which bring to light HP Indigo technology advancements, advantages, and an insider’s view from Indigo’s top technology experts. Watch Video

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What Does Sustainability Mean in Print and Packaging?

Marci Kinter, Vice President of Government & Regulatory Affairs for PRINTING United Alliance, has significant knowledge and expertise on the various aspects of sustainability and what it means for a printing plant all the way out to the consumer and end of life of the printed product. In this interview, she offers insight into print, packaging and the circular economy. Watch Video

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Frank Texts

Frank looks at vintage textbooks for printing and reviews how technology has changed graphic arts education. Early books covered letterpress but the change to offset and then digital complicated the teaching of print. Schools that are still teaching print are grappling with the problem of what specific digital equipment to teach, as there is no standardization the way there was with letterpress and offset. Frank also wonders who will run the printing devices of the future.  Watch Video

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Sabine Geldermann Previews Next Month’s virtual.drupa

Kelley Holmes talks to drupa and Messe Düsseldorf’s Sabine Geldermann, about this month’s virtual.drupa, which currently has 180 exhibitors from 28 countries, and several major event partners. Virtual.drupa also features keynote speakers and a robust conference program. Watch Video

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Warren Werbitt Goes Printer to Printer and Talks Procurement with Tim Peppiatt

This week, Warren talks to Tim Peppiatt of Peppiatt & Williams. After 30 years in print and print management, Tim started his own consultancy for major brands. Warren and Tim talk about some of the adverse effects the rise of print management companies has had on the printing industry. Watch Video

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PGSF: Helping Attract and Support New Talent for the Graphic Arts Industry

In this interview, Jules van Sant shares a Printing & Graphics Scholarship Foundation (PGSF) update. Among the many industry-related hats she wears, she has taken on this volunteer leadership role to help get the word out on scholarships that are available to help or encourage students to consider a career in the broader graphic arts industry, from marketing and sales, to graphic design, to running a press and the myriad of other opportunities the industry offers. Watch Video

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Frank and the Ironic Praise of Scribes

Frank talks about Johannes Trithemius, the Abbot of Sponheim, Germany. His monastery had a large scriptorium of monks scribbling their way to Heaven hand-copying manuscripts. He wrote a book in 1516, some years after the advent of printing, called “In Praise of Scribes” in which he extolled the glory of handwritten books and urged monks not to give up the practice. But—in a great moment of historical irony—in order to get the book published in the quantities he needed, he had it printed.  Watch Video

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The Power of Perseverance - HP's Colorful Road to Brilliant Ink

HP has spent the past four decades not simply investing in inkjet ink research and development but perfecting it. Its five world-class teams of international chemists have worked to create custom inks for a range of different markets. They’ve partnered closely with hardware and writing systems engineers to develop the best integrated technology for its inkjet devices. In this Tech Talk, HP R&D Chemist Saba Lotfizadeh shares stories of the significant challenges and exciting breakthroughs in ink development that enable printing on a wide range of media. Watch Video

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Warren Werbitt Goes Printer to Printer with ASL Group’s Paul Stead

This week, Warren talks to Paul Stead, from ASL Group, a UK-based company that sells and services commercial printing equipment from the likes of Canon, Kodak, Konica Minolta, Kyocera, Ricoh, and Xerox. “We supply all manufacturers indiscriminately, independently, and what is best for the end user.” Watch Video

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Affiliates and PRINTING United Alliance Part Ways, Affiliates Bullish About the Future

For the past two years or so, the former PIA Affiliates (now we are just calling them the Affiliates!) have been working behind the scenes to develop an infrastructure to help them better serve their local communities. This has taken the form of an Operating Committee and a number of sub-committees as well as a high spirit of collaboration among the individual Affiliates for the benefit of their members. In this video interview, several members of the Operating Committee share their views on a positive future for the industry. Watch Video

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Textiles, Sustainability, and Circularity: It's Not as Straightforward As You Might Think

Marci Kinter, Vice President of Government & Regulatory Affairs for PRINTING United Alliance, talks about the issue of sustainability and the circular economy as it affects the textile industry and the need to reexamine the supply chain to create a more environmentally conscious industry, especially in light of its fragility as exposed by the pandemic. Watch Video

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Frank Talk with Print Historian and Collector Patrick Goossens

Frank found a video from a past trip to Antwerp, Belgium, where he interviewed Patrick Goossens, noted print historian and collector. Goossens’ 2,500-square meter facility holds a vast collection of ancient printing equipment which is unequalled in the world.  Watch Video

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Warren Werbitt Goes Printer to Printer with CPIWorks’ Tony Kenton

This week, Warren talks to Tony Kenton, Managing Director of CPILondon/ CPIWorks. Based in London, Tony got into printing more than 50 years ago, when printing was the third largest industry in the world. He talks about his journey through the decades, and the changing supply-and-demand nature of the print business. Watch Video

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There's an Urgency to Fixing the Textiles & Apparel Supply Chain

John Thorbeck of ChaingeCapital.com has been working with Stanford University on a number of sustainability issues relative to the textiles and apparel supply chain. In this interview, he communicates a sense of urgency for brands to implement programs that reduce inventory risk, freeing capital for necessary changes in the supply chain. It's a fascinating don't-miss conversation! Watch Video

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Durst Shares Optimistic View of the Future

In this interview with Christoph Gamper, CEO of Durst, and Christian Harder, Vice President of Sales, Senior Editor Cary Sherburne discussed with them the current state of their business, which segments were performing better than others, and how the company was helping customers to innovate, even during this pandemic, including holding virtual demonstrations, introducing new products, and more. Gamper shared his view that we will come out of this stronger than ever, even though it may be later in the year before things completely turn around. Watch Video

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Just Frank’s Type

Frank takes us on a whirlwind tour of the history of photographic typesetting. Starting with the 1949 Fotosetter and progressing through ATF, Compugraphic, Linotype, Itek, and ending with the laser-based Linotronic. By the mid 1990s, computer-to-plate and digital color printing negated the need for separate typesetting machines. Watch Video

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Warren Werbitt Talks with John Hazen about Custom Holography

This week, Warren talks, not with a printer, but with John Hazen from John Hazen Paper. Founded in 1925 and based in Holyoke, Mass., the company creates specialty substrates by laminating foil paper and paperboard for a wide variety of paper applications, such as gift wrap, tickets, labels, folding cartons, magazine covers, and posters. Fifteen years ago, the company began getting involved in custom holography. Watch Video