WhatTheyThink

Video

Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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4Over's Simon Beltran Talks About Transformation

Simon Beltran, President of 4Over, talks about how the company has grown over the past 18 years to become the premier trade provider to the print industry in North America, with nine locations and 1,400 team members in the US and Canada. The company is continuing its transformation by adding and looking at new print applications, such as packaging. Watch Video

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Dr. Abhay Sharma Talks About His New Expanded Gamut Printing Study

Ryerson University’s Dr. Abhay Sharma shares some top-level findings from a new expanded gamut printing study he authored, based on a series of extensive tests using commercial color management systems to process and print test forms containing PANTONE spot colors. Watch Video

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printIQ Tailors Workflow Software for Specific Types of Businesses

Matt Miloszewski, Sales Director for the Eastern Region for printIQ talks about the company’s workflow software systems which are agnostic with regard to print process print process—digital, commercial, sheetfed, webfed, wide format, packaging, screen—and can be configured with unique features for specific types of print businesses. Watch Video

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Warren Werbitt Says, “Everyone is Entitled to Make Money in Business”

WhatTheyThink's print evangelist Warren Werbitt returns from PRINTING United and muses, “Wow, all these people bought all this stuff, but do they really know how to cost it?” Costing may be dull, but understanding your costs is vitally important, and in this video, Warren explains how to get a handle on costing, pricing jobs appropriately, and making money. Watch Video

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Car Wrap Competition Drives Attendee Interest at PRINTING United

As part of its installer certification program, SGIA hosted a car wrap competition at PRINTING United, a popular destination for show attendees. SGIA's Raymond Weiss explains more about the event and the organization's Installer Certification program. Watch Video

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Canon Offically Enters the Digital Packaging Market at Labelexpo in Brussels

Crit Driessen, VP of Labels & Packaging for Canon, talks to David Zwang about the Océ LabelStream 4000 Series, Canon’s initial entry into the digital packaging marketplace. Watch Video

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Koenig & Bauer Looks Ahead to drupa 2020

Koenig & Bauer’s Mark Hischar previews what Koenig & Bauer will be showing at next year’s drupa 2020. The company will have two booths in Dusseldorf to showcase how the company has grown and the new technologies and product lines they have been developing. Watch Video

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Ricoh at PRINTING United

Ricoh USA’s Gavin Jordan-Smith talks to David Zwang about the diverse equipment the company had on the show floor at PRINTING United, the variety of customers—including commercial as well as sign and display printers—who visited Ricoh’s booth, the surprising amount of business Ricoh was closing, and the overall air of excitement at the show. Watch Video

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EFI’s Jeff White Talks Workflow

EFI’s Jeff White talks to Kelley Holmes about the importance of workflow tools to make print businesses more efficient, and discusses EFI’s MIS and workflow solutions for commercial print providers, mailing operations, and superwide format printers. Watch Video

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Dave Fellman on Driving the Sales Cycle

Longtime Printing News contributor Dave Fellman talks to Kelley Holmes about driving the sales cycle: prospecting, quoting, and taking the first few orders. It’s a rule of thumb that you’ll lose about 10% of your customers each year, so to grow, you need to add 12–20% new customers. Watch Video

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Frank in Dallas

Frank reports from PRINTING United in Dallas, one of the largest domestic trade shows he has attended since 1997. He talks about how big printing trade shows have changed as print and print technologies have changed. Watch Video

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Adding Value to the Industry—and Print Customers

Kelley Holmes talks to Thayer Long, President of APTech, about some of the strategies and initiatives that APTech is pursuing to help add more value to the industry—and help print providers add more value to their customers—as the print industry goes through major changes. Watch Video

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RMGT: Alone with the Crowd

Chris Manley, President of Graphco, talks to Kelley Holmes at PRINTING United about how RMGT has the only offset press on the show floor—and that demos have drawn standing-room-only crowds. Watch Video

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Frank Tueckmantel Previews PRINTING United UX

Frank Tueckmantel EVP of Business Development for NAPCO Media, talks to Cary Sherburne about PRINTING United UX, an initiative being launched at next year’s PRINTING United in Atlanta to allow exhibitors to utilize empty and idle convention center space by setting up their own sessions. Watch Video

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SPESA Executive Conference Addresses Issues Affecting the Sewn Products Industry: Trade, Workforce, and More

Michael McDonald, President of SPESA, the Sewn Products Equipment Suppliers of the Americas, discusses the challenges facing the Sewn Products industry, including misconceptions about employment in manufacturing that can be a barrier to attracting new talent. He discusses the role of the organization's Executive Conference, explains what attendees learned, and noted that James Carville, known as the Ragin' Cajun and a native of New Orleans, where the conference was held, was the keynote speaker. Watch Video

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Previewing drupa 2020

drupa’s Sabine Geldermann previews some of the highlights visitors can expect at next June’s drupa 2020, and some of the event’s new innovation partners. In the drupa cube, bestselling author Michael Gale, author of “The Digital Helix,” will talk about the digital transformations in other industries and how they apply to the printing industry. Watch Video

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Warren Werbitt Says, “Forget What You're Used To!”

WhatTheyThink's print evangelist Warren Werbitt takes a breather from roaming the 740,000 square feet of show floor at PRINTING United to answer the question, “What is PRINTING United?” As a diehard printer, the show is not what he’s used to—but that may be a good thing. (And be sure to send your questions to Warren—he’s got answers; he just needs questions.) Watch Video

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Small Business Administration Targets Textiles and Sewn Products as Biz Dev Case Study

Chris Pilkerton, Acting Administrator of the United States Small Business Administration, talks with Senior Editor Cary Sherburne about his experiences with companies in the textiles and sewn products industries, especially their use of Maker Spaces to make resources more available to small businesses while also doing good for the community. It becomes a case study that can inspire other industries to adopt similar strategies for success. Watch Video

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RISO's Color Printing at PRINTING United

Brianna Makarevich and David Erwin of RISO Inc. give a tour of the RISO booth at PRINTING United showcasing the variety of devices on display, including the FW Series, which includes a multifunction finisher; the GD Series, which features a Fiery RIP to provide greater color capabilities; and the new Valezus T2100, the latest entry in RISO’s portfolio of print production systems. Watch Video

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Hybrid Software on Packaging Prepress

Mike Rottenborn, President and CEO of Hybrid Software, talks about how prepress for packaging has changed over the years, and how Hybrid Software has developed prepress solutions for flexo, offset, digital, and hybrid packaging printing. Watch Video