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WhatTheyThink

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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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FSEA’s Jeff Petersen on the Amplify Print Event

Jeff Petersen, executive director of the Foil and Specialty Effects Association (FSEA), talks with Kelley Holmes about FSEA’s partnership with APTech that led to the Amplify Print event highlighting the latest trends and technologies in embellishments and other finishing effects. Watch Video

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Kelly Mallozzi Previews Americas Print Show: Supercharging Your Sales Engine & The ABCs of Social Media

Kelly Mallozzi, Principal at Success.In.Print, speaks with WhatTheyThink's Eric Vessels about her sessions at Americas Print Show in Columbus, Ohio, August 17–19, in which she will talk about supercharging your sales engine and the ABCs of building and maintaining a social media presence. Watch Video

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Sugar Print Helps Brands Design for Embellishments

Darren Kenning of Sugar Print talks to Kelley Holmes at the Amplify Print event. Founded three years ago, Sugar Print specializes in adding embellishments to printed materials, working with agencies and brand owners to design materials for embellishments. Watch Video

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Rollem Changes with the Times

Doug Sherwood, National Sales Manager for Rollem, talks to Kelley Holmes at the Amplify Print event about how the 60+-year-old finishing equipment manufacturer has changed, evolved, and adapted over the years. Watch Video

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Frank Ad Nauseam

Frank opines about how advertising is following eyeballs from print to digital media. Within a year, digital media will exceed print media in terms of advertising revenue. Magazines and newspapers are moving to digital subscribers to keep their advertising base, as Facebook and Google monopolize advertising. Watch Video

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Trish Witkowski Reports on Amplify Print

Foldfactory’s Trish Witkowski talks about her impressions of last month’s Amplify Print event, including educational sessions, highlights from the show floor, conversations with show attendees and exhibitors, and many examples of how to take advantage of all the benefits of print. Watch Video

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Warren Werbitt Goes Printer to Printer with Steven Roberts

This week, Warren talks to Steven Roberts, President of Elite Print Finishing, about the benefits of digital embellishments and “sexy print.” Watch Video

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Ellen Manning on Cold Foiling

Eagle Systems' Ellen Manning talks to Kelley Holmes at last month's Amplify event about the company’s inline cold foiling equipment and its capabilities for adding "pizzazz and glitz" to labels and packaging. Watch Video

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Graphco’s Chris Manley on the Amplify Event and Commit to Print World Tour

Graphco’s Chris Manley talks to Kelley Holmes about the company’s participation in the Amplify event in Minneapolis last month. On the RMGT side of Graphco’s business, customers do a lot of high-value embellishments on their presses using UV LED curing technology, and Graphco’s booth highlighted these applications. Watch Video

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Frank Is on the Alert

Frank talks about clipping services and Google Alerts—two methods that are used to find information that appears in print or digital media. He shows the alerts that he receives to keep up with industry news. Watch Video

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Harris & Bruno’s Chris Hogge on the Transition to Digital Finishing

Chris Hogge from Harris & Bruno talks to Kelley Homes at last week’s Amplify event about how, as printing has transitioned from offset to digital, finishing equipment—especially the coating equipment Harrison & Bruno manufactures—has had to make the transition as well. Watch Video

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Packaging Challenges: How Is the Industry Responding?

RR Donnelley recently conducted a survey of of 300 U.S. professionals in the packaging industry, ranging from procurement, brand marketing and engineering decision makers. Entitled the Unpackaging Reality Report: The transformation of supply chain, sustainability, and online shopping, it highlighted how these professionals view the packaging market and what they are thinking about in terms of future actions to address the challenges they face. In this interview with Lisa Pruett, President, Packaging Solutions, Forms and Labels, Retail Solutions at RR Donnelley, she discusses the study results and what they say about the packaging industry, as well as explaining how RRD supports its customers in making more sustainable packaging decisions. Watch Video

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Warren Werbitt Goes Printer to Printer with Mike Meshkati

This week, Warren talks with Mike Meshkati of Sinalite in Toronto, Ont. Sinalite is a family-owned, wholesale trade printer, founded 24 years ago, that produces commercial printing, signage, labels, and apparel printing and embroidery, and has recently gotten into corrugated. Basically, they offer everything except 3D printing. Watch Video

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Duplo’s Rick Salinas on Cannabis Packaging Embellishment

Duplo’s Rick Salinas talks with Kelley Holmes at last week’s Amplify event about Duplo’s offerings for finishing and embellishment. Their solutions have proven especially popular for short-run packaging, particularly for the cannabis industry. Watch Video

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Parkland Direct’s Envelope Embellishments

Clint Seckman talks to Kelley Holmes at the Amplify Print event about Parkland Direct. The company started 40 years ago as a litho printer, began producing envelopes 15 years ago, and for the last five years has completely focused on envelopes, adding embellishments and other effects to increase open and response rates. Watch Video

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Eric Vessels and Thayer Long on APTech's Acquisition of WhatTheyThink

Eric Vessels, President of WhatTheyThink, talks to Thayer Long, President of APTech, about APTech’s recent acquisition of WhatTheyThink, and what it means for both organizations and for the industry at large. Watch Video

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Heidelberg Gallus Begins to Offer its Screeny Silkscreen Program, for Non-Gallus Flexo Presses

Heidelberg Gallus has a long running program that offers silkscreen creation services as well as equipment and consumables for silkscreen creation on their flexo presses. Heidelberg has now opened up that program to the owners of competitors' presses as well. Watch Video

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David Ashkenaz on Software Investment Fears

Kelley Holmes talks with David Ashkenaz, independent software consultant for the printing industry, about the fears printers have of investing in software to help run their businesses more efficiently. Watch Video

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Frank Talks to Letterpress Printer Dan Wood

Frank interviews Dan Wood of DWRI Letterpress in Providence, R.I. Dan is one of the growing number of printers who use wood and metal type to print. Although he specializes in wedding invitations, the company produces a wide variety of letterpress-printed products. Watch Video

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Ricoh and Tecnau Help the State of Colorado Transition from Toner to Inkjet

The State of Colorado uses Tecnau’s Revolution 50 Series high-speed cutting and stacking system in tandem with Ricoh’s VC60000 to produce a wide variety of transactional documents. The integrated equipment can produce graphic arts-quality documents with high ink coverage using coated papers in a wide variety of basis weights, and has helped the state transition from toner-based systems to production inkjet. Watch Video