WhatTheyThink

Video

Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

TODO
Christine Erna on Intelligent Mail

Christine Erna of Strategic Postal Advisors provides some updates on the mailing industry, specifically "full-service intelligent mail." Intelligent mail offers mailers many benefits, such as address change services, secure destruction, and informed visibility data, although many mailers may not be aware how to take advantage of it. Watch Video

TODO
Debbie McKeegan Talks about a Holistic View of Sustainability in Textiles and Apparel

Senior Editor Cary Sherburne chats with Debbie McKeegan, Founder and CEO of Texintel, a UK-based advisory service focused on the textiles industry, about her perspective on making the textile industry more sustainable across the entire value chain. Watch Video

TODO
Warren Werbitt Says, “Tell Me About Your Business”

WhatTheyThink's print evangelist Warren Werbitt checks in from Nashville and the Avanti Users Conference. He talks to a number of event attendees—printers and Avanti partners—about their businesses, their experiences with Avanti solutions, and the advantages of attending the conference. Watch Video

TODO
Canon’s Versatile imagePRESS Technology

Canon USA’s Matthew Poliniak talks about the company’s imagePRESS technology—specifically the imagePRESS C10000VP and C910 Color Digital Presses—and the wide range of applications imagePRESS technology can produce, achieving the same high quality on uncoated and coated stock, as well as textured and other specialty substrates. Watch Video

TODO
Xanté Introduces InfoMark, an Alternative to QR Codes

Robert Ross, CEO of Xanté, introduces InfoMark, a simple four-digit alphanumeric code designed to replace the QR code. InfoMark gives publishers, designers, packagers, and others a simple digital link to quickly access audio, video, PDF, and any other digital content from a printed piece using a desktop computer, smartphone, or tablet. Watch Video

TODO
Software Binds Together All the Elements of an Automated Workflow

Ray Duval of Ultimate TechnoGraphics talks about the concept of the “smart factory,” how virtually any print process can be automated, and how software is the glue that holds together all the different parts of the automated workflow. Watch Video

TODO
With the Ricoh TF6250, It’s a Whole New Ballgame for MAC Specialties

Mark Cohen, President of MAC Specialties, talks about the wide-format and specialty printing services his company offers, and explains how they produce custom cellphone stands. MAC Specialties recently installed a Ricoh TF6250 UV LED Flatbed Printer which allows them to print on materials other than flat sheets or boards—such as foam footballs. Watch Video

TODO
SGIA's Ray Weiss Explains SGIA's Student Ambassador Program

Ray Weiss, Director of Digital Print Programs at SGIA, discusses SGIA's Student Ambassador Program that funds students to attend PRINTING United as an extension of their industry education. Ten university students from around the country were funded in 2019. Watch Video

TODO
Frank’s Short Architectural Tour of Chicago

Frank visits the original Chicago location of The Oliver Typewriter Company, the edifice of which remains intact—even the logo of the company which appears about 40 times. Some of the architectural features of the structure are iconic and have long outlasted The Oliver Typewriter Company itself, which declared bankruptcy in 1928. In its heyday, the company was highly successful, as it was among the first to make typewriters that let typists see what they were typing as they were typing. Watch Video

TODO
Fujifilm’s Onset X3: An Emphasis on Automation

Fujifilm’s Becky McConnell talks about the latest developments with the Onset X3 wide-format UV flatbed printer, as well as a new inkset from Fujifilm that was specifically formulated for greater adhesion to difficult plastic and synthetic substrates. Watch Video

TODO
Teaching Millennial Marketers About Direct Mail

Jeana Garms, VP of Marketing for SG360°, talks about her experiences as a Millennial working for a direct mail company. Her age cohort tends to think in terms of digital media first, so she finds that marketers who entered the workforce in the last 10 years need a lot of education about print direct mail. Watch Video

TODO
Finishing Automation is Becoming a Critical Investment

Bob Flinn from Standard Finishing talks about why, with the current labor market, investment in automation within binding and finishing is imperative. Watch Video

TODO
Warren Werbitt Says, “People Are Supposed to Fall Out of Their Chairs When They See What We Can Do!”

WhatTheyThink's print evangelist Warren Werbitt exhorts printers to actively market themselves. Printers do beautiful work for clients, work that is designed to market and promote those clients. So why don’t printers do beautiful work to promote themselves? Warren calls out two examples of print businesses that do produce beautifully printed self-promotional pieces, and urges other shops to do the same. Watch Video

TODO
Epson’s 20 Years of Wide-Format Printing

Epson launched its first wide-format printer in October 1999, and Epson’s Reed Hecht talks about the latest generation—the SureColor P7570 and P9570, featuring a redesigned print engine for photographers, fine artists, graphic designers, and proofers—as well as how the requirements for art and photography have changed over the past two decades. Watch Video

TODO
Horizon International Introduces IoT Capabilities in its Finishing System

Yoshihiro Oe, General Manager at Horizon International Inc., talks about the "ICE Concept" that Horizon International introduced at the Think Smart Factory event. The concept brings Internet of Things (IoT) interconnection to finishing equipment to provide real-time data analytics, predictive maintenance, remote service, and support. Horizon is collaborating with customers to determine which type of IoT functionality is most useful within an automated print factory. Watch Video

TODO
Transformation and Transition at Kodak

Patti Smith, VP, WW Business Development & Marketing, Digital Inkjet Printing, for Kodak, talks to David Zwang about the latest developments at Kodak, the company's new CEO Jim Continenza, and the renewed emphasis on understanding—and replicating—the transitions customers are undergoing. Watch Video

TODO
Think Smart Finishing Showcases Automated Print Production

2019 Think Smart Finishing, organized by Horizon International, showcases automated print production from order to finished product. WhatTheyThink spoke to Yasuo Taketsugu of Horizon International about bringing 14 industry partners together across software, print, and finishing to show a fully integrated print environment. Watch Video

TODO
Marco Boer on Industry Convergence

Marco Boer of I.T. Strategies talks to David Zwang at PRINTING United about the theme of the show: convergence, or that, in order to grow their businesses, printers need to incrementally add new kinds of print applications. Watch Video

TODO
Tri-Win Direct Wins with Continuous-Feed Inkjet from Ricoh

Andy Chagan of Tri-Win Direct talks about the direct mail company's humble beginnings in a second-floor apartment and now, 22 years later, mails 350-400 million pieces a year. The company uses predominantly Ricoh equipment and, in 2015, the company transitioned from cut-sheet to continuous-feed, and the Ricoh VC60000 was a game-changer. Watch Video

TODO
Frank at PRINTING United: RMGT “Commits to Print”

Frank talks to Chris Manley of Graphco as the company sets up the RMGT 9 Series, the only offset press on the show floor at PRINTING United. There are more than 70 of these presses installed in the US today. In 2014, when they first exhibited the press, there were only 3. Watch Video