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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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Sourcing Responsibility Network and YESS Work to Improve Sustainability, Human Rights

As the world becomes more conscious of human rights abuses and the impact of carbon emissions on climate, it can be difficult for brands to really understand how these issues are addressed across their entire supply chain. The Sourcing Responsibility Network is working to help brands better understand and address these issues, and the Yarn Ethically & Sustainably Sourced (YESS) initiative is doing so especially as it relates to cotton farming and harvesting. Patricia Jurewicz explains. Watch Video

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Ultraflex’s Kylie Schleicher on Environmentally Friendly Substrates

Kylie Schleicher, Director of Product Development for Ultraflex Systems, talks about the company’s display graphics substrates that look and feel like PVC-based materials but are more environmentally sustainable. Watch Video

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HP’s Tomas Martin and Oriol Gasch on Wide Format & Signage

HP’s Tomas Martin and Oriol Gasch talk about the latest top trends in the wide-format and signage market, as well as what HP was showing at the recent ISA Sign Expo. Watch Video

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Xanté Keeps Pushing the Envelope

Kelley Holmes talks to Robert Ross, President and CEO of Xanté about the future of print. The traditional commercial printer still has a role to play in helping customers grow their own businesses, regardless of what physical print products are involved. Xanté also specializes in envelope printing equipment, and has been seeing that segment grow strongly. Watch Video

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On-Demand Offset Is Real and Works for Cober Solutions

David Zwang talks to Todd Cober, President of Cober Solutions, about "on-demand offset" and how it and workflow technologies have provided him and his customers with a great production platform. Watch Video

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Frank's Paper Route

Frank found some official Boston Globe newsboy badges from the 1930s. With the transition from print to digital newspapers, especially weeklies, these “newsies” are now out of work. Watch Video

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Sandy Alexander Sees a Bright Future for Print

Snow Peak Capital recently invested in long-time print industry leader Sandy Alexander, providing the company with additional resources for future growth. In this discussion, President & CEO Mike Graff talks about the ongoing value of print in the marketing mix, anticipation of future acquisitions, and notes that the company has many new offerings in the works. Watch Video

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Kevin Duffy on Vycom’s Recycling Program for Display Graphics

Kevin Duffy, VP of Sales and Marketing for Vycom, talks about the Vycom Recycling Program, designed to take back and recycle printed and unprinted PVC and acrylic sheets, and PE materials, as well as scraps and drops from finishing and fabricating. The recovered plastic is then recycled back into Vycom’s residential and commercial products. Vycom had set up collection bins throughout the show floor at the recent ISA Sign Expo for the recycling of materials used during show demonstrations. Watch Video

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Zünd America’s Beatrice Drury on Cutting and Finishing

Zünd America’s Beatrice Drury talks with Kelley Holmes about Zünd’s participation in the ISA Sign Expo, the markets the company is involved in, and the kinds of cutting and finishing equipment Zünd manufactures. She also shares some examples of the specialized cutting Zünd equipment can produce. Watch Video

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RMGT’s “Commit to Print” World Tour Kicks Off in St. Louis

Mark Vruno leads a tour of Advertisers Printing in St. Louis as RMGT’s “Commit to Print” World Tour celebrating sheetfed-offset printing kicks off. The rock-n-roll themed events are taking place in six cities, featuring seven plants and 10 sheetfed offset presses over the next six months. Watch Video

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Onyx’s Jonathan Rogers Talks About Automation

Onyx Software’s Jonathan Rogers talks about the forthcoming major ONYX software release, the primary focus of which will be a simplified user experience and easy-to-use tools for everyday automation. Watch Video

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Gietz-Vinfoil Americas to Introduce New Options for Embellishment at Amplify

The upcoming Amplify event in Minneapolis in June will be a great place to see all of the latest developments in finishing techniques. Embellishing print adds value and increases engagement, a good way to make direct mail, packaging and other applications more effective. In this discussion, Chris Leary talks about the offerings he will be showing at Amplify from Geitz and Vinfoil, two European companies that have heretofore had somewhat limited exposure in the Americas. Watch Video

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Rick Salinas on Duplo at the ISA Sign Expo

Duplo’s new president Rick Salinas talks to Kelley Holmes talks about Duplo’s first time exhibiting at the International Sign Association (ISA) Sign Expo. He notes that the big growth areas in the industry are signage, POP, and packaging, and Duplo is moving to pursue those areas. Watch Video

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Et Tu, Frank?

Frank bemoans the loss of local bookstores—and takes responsibility for some of it. He shows two books he bought online and one produced via on-demand printing. The changes in the way book buyers—like Frank—buy books has had a profound effect on the local bookstore. Watch Video

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Are Your Marketing Practices Green? We Have Some Tips from Alliance Franchise Brands!

With the climate crisis top of mind and Earth Day having just been observed, there is increased attention being paid to sustainability. Burke Cueny, Vice President of Marketing at Alliance Franchise Brands, shares some of the ways the company helps marketing be more sustainable for its network and its customers across both signs and print, including use of QR codes and Purls, soft signage, and a blended marketing program. Watch Video

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Cris Pollnow Talks About IntoPrint Technologies

Kelley Holmes talks to IntoPrint’s Cris Pollnow. IntoPrint sells its own branded equipment for signage, label, and envelope printing, and serves as a dealer channel for other equipment vendors, as well. EFI is their flagship vendor. IntoPrint also has a strong service team. Watch Video

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Jim Raffel Geeks Out with Mark Heimerl

Resident Print Geek Jim Raffel talks with Serigaph’s Mark Heimerl at last week’s ISA Sign Expo about the new product and application areas Serigraph is moving into, how they are adapting with the times and with new demands from customers, and the new equipment they are acquiring to implement those changes. Watch Video

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The Value of Inkjet Printing in Direct Mail

As we exit the pandemic phase of COVID, direct mail has seen a resurgence, and production inkjet printing is an ideal mechanism for its production. Industry evangelist and WhatTheyThink contributor Pat McGrew talks about the direct mail market in general and the advantages of producing direct mail with HP PageWide production inkjet printers in this video, sponsored by HP. Watch Video

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Hudson Printing Becomes the First Company in the World to Add a Second Landa S10P, Expanding Their Digital Print Toolbox

Paul Hudson explains his transition through a variety of digital and analog technologies to strenghthen and grow his business offerings. His recent purchase of a secnd Landa S10P digital B1 press rounds it out. Watch Video

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Hybrid Software Develops High-Performance Print Inspection Framework for Print Inspection Systems

David Zwang talks to David Stevenson, Product Manager, Global Graphics, about how, by using its vast experience in RIPs and rendering, Hybrid Software has been able to create a high-performance framework for print inspection systems. Watch Video