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WhatTheyThink

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Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

Profiles in Print BJU Press
Profiles in Print
BJU Press

 

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Profiles in Print Thysse
Profiles in Print
Thysse

 

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Profiles in Print Colorchrome
Profiles in Print
Colorchrome

 

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Profiles in Print DCG ONE
Profiles in Print
DCG ONE

 

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Profiles in Print Premier Press
Profiles in Print
Premier Press

 

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TODO
Coloreel Changing the Face of Embroidery in North America

Ed Levy, Director of Software Technologies at Hirsch Solutions, discusses why customers are excited about being able to dye thread on demand with Coloreel. Hirsch Solutions distributes Coloreel along with conventional embroidery and direct-to-garment digital printing solutions, providing its customers with a wide range of garment decoration technologies. Hirsch has installed a number of Coloreel units in North America and sees significant interest from both existing and new customers in this innovative digital technology. Watch Video

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Converging People, Process, and Technologies, the Goal Is i4.0

Does your business have a common informational structure? The US Navy and the rest of the Armed Forces do, and you can as well by converging people, process, and technologies. David Zwang talks to Marty Groover, Partner at C5MI, about how the benefits are significant, and if you haven't started, you may have to catch up later. Watch Video

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Frank's Slugfest

Frank talks about the Ludlow Typograph and the book he wrote about it. Introduced at the beginning of the 20th century, the active production lifespan of the Ludlow lasted just over 80 years, but its impact has continued. As typography evolved from metal, to film to digital, many of the fonts in use were based on hot-metal libraries, especially the Ludlow Typograph. He also demonstrates how to cast a type slug on it. Watch Video

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Print4All in Milan Sees Record Crowds, Vendor Sales

Cary Sherburne speaks with industry evangelist and WhatTheyThink contributor Pat McGrew about the Print4All show which took place in Milan. She talks about what both vendors and attendees were looking to achieve at the show, the technology sectors that were covered, and the overall enthusiasm of all attendees, especially being able to get back to in-person venues. Watch Video

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Lintec’s James Halloran on a New Film Made from Recycled Plastic Water Bottles

Kelley Holmes talks to Lintec of America’s James Halloran. Lintec manufactures films for display graphics and other applications, and recently launched ECO-2000 ZC, a plastic film that is primarily made (80%) from recycled plastic water bottles and costs about the same as film made from virgin plastic. Watch Video

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Sourcing Responsibility Network and YESS Work to Improve Sustainability, Human Rights

As the world becomes more conscious of human rights abuses and the impact of carbon emissions on climate, it can be difficult for brands to really understand how these issues are addressed across their entire supply chain. The Sourcing Responsibility Network is working to help brands better understand and address these issues, and the Yarn Ethically & Sustainably Sourced (YESS) initiative is doing so especially as it relates to cotton farming and harvesting. Patricia Jurewicz explains. Watch Video

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Ultraflex’s Kylie Schleicher on Environmentally Friendly Substrates

Kylie Schleicher, Director of Product Development for Ultraflex Systems, talks about the company’s display graphics substrates that look and feel like PVC-based materials but are more environmentally sustainable. Watch Video

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HP’s Tomas Martin and Oriol Gasch on Wide Format & Signage

HP’s Tomas Martin and Oriol Gasch talk about the latest top trends in the wide-format and signage market, as well as what HP was showing at the recent ISA Sign Expo. Watch Video

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Xanté Keeps Pushing the Envelope

Kelley Holmes talks to Robert Ross, President and CEO of Xanté about the future of print. The traditional commercial printer still has a role to play in helping customers grow their own businesses, regardless of what physical print products are involved. Xanté also specializes in envelope printing equipment, and has been seeing that segment grow strongly. Watch Video

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On-Demand Offset Is Real and Works for Cober Solutions

David Zwang talks to Todd Cober, President of Cober Solutions, about "on-demand offset" and how it and workflow technologies have provided him and his customers with a great production platform. Watch Video

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Frank's Paper Route

Frank found some official Boston Globe newsboy badges from the 1930s. With the transition from print to digital newspapers, especially weeklies, these “newsies” are now out of work. Watch Video

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Sandy Alexander Sees a Bright Future for Print

Snow Peak Capital recently invested in long-time print industry leader Sandy Alexander, providing the company with additional resources for future growth. In this discussion, President & CEO Mike Graff talks about the ongoing value of print in the marketing mix, anticipation of future acquisitions, and notes that the company has many new offerings in the works. Watch Video

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Kevin Duffy on Vycom’s Recycling Program for Display Graphics

Kevin Duffy, VP of Sales and Marketing for Vycom, talks about the Vycom Recycling Program, designed to take back and recycle printed and unprinted PVC and acrylic sheets, and PE materials, as well as scraps and drops from finishing and fabricating. The recovered plastic is then recycled back into Vycom’s residential and commercial products. Vycom had set up collection bins throughout the show floor at the recent ISA Sign Expo for the recycling of materials used during show demonstrations. Watch Video

TODO
Zünd America’s Beatrice Drury on Cutting and Finishing

Zünd America’s Beatrice Drury talks with Kelley Holmes about Zünd’s participation in the ISA Sign Expo, the markets the company is involved in, and the kinds of cutting and finishing equipment Zünd manufactures. She also shares some examples of the specialized cutting Zünd equipment can produce. Watch Video

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RMGT’s “Commit to Print” World Tour Kicks Off in St. Louis

Mark Vruno leads a tour of Advertisers Printing in St. Louis as RMGT’s “Commit to Print” World Tour celebrating sheetfed-offset printing kicks off. The rock-n-roll themed events are taking place in six cities, featuring seven plants and 10 sheetfed offset presses over the next six months. Watch Video

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Onyx’s Jonathan Rogers Talks About Automation

Onyx Software’s Jonathan Rogers talks about the forthcoming major ONYX software release, the primary focus of which will be a simplified user experience and easy-to-use tools for everyday automation. Watch Video

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Gietz-Vinfoil Americas to Introduce New Options for Embellishment at Amplify

The upcoming Amplify event in Minneapolis in June will be a great place to see all of the latest developments in finishing techniques. Embellishing print adds value and increases engagement, a good way to make direct mail, packaging and other applications more effective. In this discussion, Chris Leary talks about the offerings he will be showing at Amplify from Geitz and Vinfoil, two European companies that have heretofore had somewhat limited exposure in the Americas. Watch Video

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Rick Salinas on Duplo at the ISA Sign Expo

Duplo’s new president Rick Salinas talks to Kelley Holmes talks about Duplo’s first time exhibiting at the International Sign Association (ISA) Sign Expo. He notes that the big growth areas in the industry are signage, POP, and packaging, and Duplo is moving to pursue those areas. Watch Video

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Et Tu, Frank?

Frank bemoans the loss of local bookstores—and takes responsibility for some of it. He shows two books he bought online and one produced via on-demand printing. The changes in the way book buyers—like Frank—buy books has had a profound effect on the local bookstore. Watch Video

TODO
Are Your Marketing Practices Green? We Have Some Tips from Alliance Franchise Brands!

With the climate crisis top of mind and Earth Day having just been observed, there is increased attention being paid to sustainability. Burke Cueny, Vice President of Marketing at Alliance Franchise Brands, shares some of the ways the company helps marketing be more sustainable for its network and its customers across both signs and print, including use of QR codes and Purls, soft signage, and a blended marketing program. Watch Video