Gannett Co., Inc. Releases August Advertising Statistical Report
Press release from the issuing company
MCLEAN, Va.--Sept. 12, 2002--Gannett Co., Inc. reported today that total pro forma operating revenues for the eighth period ended September 1, 2002 increased 2 percent.
Pro forma newspaper advertising revenues in August were up modestly compared with the same period in 2001 on a 2 percent increase in ROP volume and a 7 percent increase in preprint distribution.
Pro forma classified revenues were slightly higher in the August period on a 4 percent increase in ad volume. Employment revenues decreased 11 percent. Classified real estate revenues advanced 7 percent, and automotive increased by 5 percent.
Pro forma local advertising revenues increased 2 percent on a 1 percent decline in ad volume. The performance of the company's small and medium-sized advertisers in its domestic newspapers outpaced the revenue performance of its largest advertisers.
Pro forma national advertising revenues decreased 4 percent on a 2 percent decline in ad volume. National volume at the company's local domestic newspapers was flat in the period compared with the same interval in 2001. At USA TODAY, advertising revenues declined 8 percent on a 15 percent decline in paid ad pages to 292 from 342.
For the year-to-date, USA TODAY's paid pages numbered 3,085 compared to 3,574 last year, while ad revenues were 9 percent lower.
Pro forma television revenues increased 18 percent in the eighth period. National revenues increased 32 percent and local revenues grew 8 percent.
Ad linage for Newsquest is not included in the ad volume statistics. Circulation volume numbers for Newsquest's paid daily newspapers are included in the enclosed statistics, but volume from unpaid daily and non-daily publications is not included in the circulation volume statistics.
Gannett Co., Inc. is an international news and information company that publishes 94 daily newspapers in the USA, including USA TODAY, the nation's largest-selling daily newspaper. The company also owns in excess of 300 non-daily publications in the USA and USA WEEKEND, a weekly newspaper magazine.
In the United Kingdom, Gannett subsidiary Newsquest plc publishes more than 300 titles, including 15 daily newspapers. Gannett also operates 22 television stations in the United States and is an Internet leader with sites sponsored by its TV stations and newspapers including USA TODAY.com, one of the most popular news sites on the Web.
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