Press release from the issuing company
Orlando, Fla. – MindFire, the leading provider of marketing software and services for printers, announced today that it has joined hands with HP to offer its innovative Da Vinci marketing technology to HP’s Print OS Digital Marketplace, in order to help HP-powered print companies grow their business.
“Da Vinci was launched at DScoop in March 2018. During the past year, we have helped over 100 printers use this technology to boost their lead generation efforts and grow their business,” said Dave Rosendahl, President and Co-Founder of MindFire.
“Today, with the help of HP, we’re taking a significant step forward to help all printers do something every successful business requires, regardless of size or capability: find more customers without the frustrating, costly, and time-consuming process of producing self-promotional marketing campaigns. This addresses the number one challenge all PSP’s face: getting face-to-face with prospects and customers to discuss new print solutions. We’re doing that by providing printers everything they need — including end-to-end campaign content — so that 90% of the work is done with only minimal updates required before launching the campaign,” he added.
“MindFire has been a valuable partner to HP for many years. By adding Da Vinci to the Print OS marketplace, we have taken our partnership to a new height, that will undoubtedly be a big help for all our customers,” said Gershon Alon, Workflow Solutions Manager at HP Indigo.
MindFire’s flagship product, Studio, was launched in 2012 to help printers increase revenue through the creation of campaigns that weave together print and non-print channels.
Built atop this powerful technology, MindFire Da Vinci is a simple, web-based interface that guides non-technical users through the planning and launching of sophisticated multi-channel campaigns, but with extraordinary ease.
With Da Vinci from MindFire, printers:
To learn more about how Da Vinci can help your business, visit www.mindfiredavinci.com.
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