New security ink from Leibinger makes it more difficult for product pirates to do business
Tuttlingen – On Christmas day, a bottle of perfume waits under the Christmas tree. But unfortunately, its scent is somewhat off and it causes a skin burn. The product is a fake. To protect distributors and consumers from such nasty surprises, Paul Leibinger GmbH & Co. KG has developed a new security ink.
EU-wide product piracy is on the rise. Manufacturers suffer losses of 60 billion euros from product pirating, according to a report by the European Union Intellectual Property Office (EUIPO). Moreover, the copies endanger the health of consumers. Cosmetics are a prime example, whereby criminals often mix heavy-metal compounds such as cadmium, nickel, arsenic and lead in the products.
“We want to protect manufacturers and consumers from these serious damages,” explains Christina Leibinger, Managing Owner of Paul Leibinger GmbH & Co. KG, the industrial printer manufacturer from Baden-Württemberg. “That's why we developed a new security ink that can be quickly and cost-effectively integrated into packaging lines as a tool for more security against product piracy.” The ink is now available.
Security pigments reveal pirated products
The new security ink is suitable for use in the JET3up PI – an inkjet printer that codes product packaging made of plastic, cardboard and even glass or tins with information such as best-before dates and batch numbers. At first glance, the ink looks like a classic black ink. But appearance is deceiving. Under a special UV-light, tiny fluorescent pigments begin to glow greenish. If the distributor shines a specific UV-flashlight onto the product packaging, he can immediately identify whether the product is an original. If the font remains black, he can immediately remove the pirated product from circulation.
Product pirates beware: Under specially UV-light, the security ink shines greenish. If it remains black, it’s a fake.
“Security ink is designed to identify product pirates and help hold them accountable, while giving manufacturers a tool to defend themselves against false damage claims and increasing consumer protection,” says Leibinger. “The ink itself is very difficult to copy, since we use security pigments that are not available at every turn.”
A cost-effective alternative to security holograms
The security ink is especially economical compared to other counterfeit security measures. “Manufacturers do not require additional machines, just their inkjet printer.
Alternatives such as holograms are much more complex by comparison,” explains Leibinger.
Another advantage is increased reliability. “The more equipment is involved in the packaging process, the greater the risk of costly production downtime. Our two-in-one solution – coding and authentication – increases production reliability and reduces maintenance and investment costs. The somewhat higher costs of the security ink compared to standard black ink are quickly amortized.”