Salt Lake City, Utah – SA International (SAi), the leading provider of software solutions for the signmaking, digital printing and CNC machining industries, has announced the appointment of Mikki Webb as Director of Customer Experience.

The role will see Webb drive the development, continuous improvement and delivery of customer service as well as assume responsibility for inside sales, and technical support teams at the company’s Salt Lake City headquarters.

Having worked in several customer service roles for the last 25 years, beginning with Southwest Airlines, Webb brings a vast and varied amount of experience to her new position. Her established pedigree comprises several years with major US e-commerce companies. This includes six years as senior operations manager with eBay, a post that saw her responsible for sales teams spanning three continents, as well as a similar role at Wayfair, from where she joins SAi.

Commenting on her new appointment, Webb, says, “SAi’s vision and innovativeness were important factors in my decision to join the company. I’m already immersing myself in the business to identify our customers’ specific requirements, and to better understand how we can continue to provide what they need today, and crucially, tomorrow.”

Don Feagan, President and Chief Operating Officer of SAi, adds, “SAi has always proudly set the bar high when it comes to customer service excellence and our high number of long-standing customer relationships is testament to our continued ability to achieve this.

“Mikki’s solid and enviable credentials in this field make her perfectly-placed to maintain this focus and we warmly welcome her to the company,” he concludes.