Messagepoint, a Leading Customer Communications Management Company, to Expand Research and Development, Sales and Marketing Initiatives
Toronto, Ontario – Messagepoint, a leader in developing and delivering innovative software and services within the Customer Communications Management (CCM) market, announced today that private equity group NewSpring has invested in Messagepoint. The investment will be used to expand Messagepoint’s research and development initiatives, as well as to enhance sales and marketing functions to generate outsized growth.
“Businesses are seeking innovative solutions that make content creation easy and intuitive, and that require significantly less professional IT involvement,” commented Brian Kim, NewSpring Principal. “Messagepoint offers exactly this and allows the enterprise to regain control over their customer communications and experiences. We look forward to partnering with CEO Steve Biancaniello and the entire dedicated team at Messagepoint to further grow this already successful brand.”
Messagepoint provides non-technical business users with intelligent control over complex content to create more personalized, relevant, and timely customer communications in regulated industries such as financial services, insurance, and healthcare. The Company’s hybrid-cloud platform enables businesses to produce optimized customer communications at scale across a variety of distribution channels including print, email, mobile, and web.
Additionally, Messagepoint is a differentiated leader in the CCM space as it combines a user-friendly interface with advanced content management capabilities powered by machine learning and artificial intelligence to make it easy for users to ensure the right message goes to the right customer through the right channel. The company was named one of the top CCM vendors in the 2018 Aspire Leaderboard and is a recipient of the CODiE award for “Best Multi-Channel Publishing Platform.”
“NewSpring’s track record speaks for itself,” said Biancaniello, Messagepoint co-founder and CEO. “We are thrilled to partner with them during this next phase of growth. We look forward to continuing to help our clients solve their customer communications challenges and enhance their customer experiences.”