WhatTheyThink

Survey About New Color Management Solutions & iccMAX

Press release from the issuing company

New York, N.Y. – If you specify, create, design, purchase, or manage color for printed products or packaging, the independent research firm Nima Hunter invites you to participate in a survey about new color management solutions and iccMAX.

There is growing interest in print applications employing expanded gamut color palettes, as well as in metallic, pearlescent, fluorescent, opaque white, gloss, textural and other visual effects made possible by new digital imaging, display, and printing technologies. However, these new technologies are outstripping the capabilities of current standards-based color management solutions to meet industry needs.

To address the limitations of current color management solutions, The Association for PRINT Technologies (APTech) and its PRIMIR research unit have commissioned Nima Hunter Inc. to conduct an exploratory study about the future of color management and the potential impact of new color appearance management solutions based on the iccMAX specification.

According to Don Carli, CEO of Nima Hunter Inc. and principal investigator for the study:

"The iccMAX specification provides an extensible foundation for standards-based solutions to next-generation color and appearance management. Our preliminary research indicates that challenges presented by the increased use of expanded gamut printing and print embellishment create new opportunities for color management solutions based on iccMAX.

"High-growth markets for hyperspectral imaging such as precision agriculture, medical imaging, remote sensing, security, ubiquitous computing, and industrial automation, currently employ technologies like chip-scale hyperspectral sensors, plenoptic hyperspectral cameras, and ultra-high-definition wide-gamut quantum dot displays.

"To take full advantage of such technologies for graphic arts applications, developers of hardware, software, training services, and supplies for printing and packaging need input from stakeholders across the color value chain to understand pain points, use cases, features and benefits that iccMAX-based solutions can address which are likely to be of greatest importance over the next three to five years.”

According to the color management study co-chairs John Sweeney and James Raffel:

"Advanced digital printing and print embellishment technologies, changing workforce demographics, global supply chains, and evolving customer requirements make development of new automated standards-based color managed workflows an imperative. The goal of this survey is to provide APTech/PRIMIR members with insights to help them develop standards-based color appearance management solutions that will meet the future needs of creative professionals, brand owners, packaging professionals, print buyers, color and quality managers, as well as those of print service providers.”

Those interested in participating in the survey are invited to click on the link below and complete the survey by November 15, 2018:

http://bit.ly/APTech_PRIMIR_Color_Survey 

The survey should take ~10 minutes to complete, and the information you share will remain confidential.

As a thank you for completing the survey, participants will receive a summary of the key survey findings upon the publication of the study.

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