XMPie Circle technology recognized by Printing Industries of America for the enhanced power of its automation platform
As a follow up to last week's announcement, XMPie is happy to provide further information about its Circle PersonalEffect Edition software which has received the Printing Industries of America (PIA) 2018 InterTechTM Technology Award for helping print businesses to transform into omnichannel communication providers. The awards recognize technologies that are at the core of continued print industry advancement and evolution.
“The InterTech Technology Awards are only given out to technologies the judges consider to be truly innovative and likely to have a significant impact on our industry,” said James Workman, vice president for PIA’s Center for Technology and Research. “The latest edition of Circle meets that criteria because of its state-of-the-art approach to designing, deploying, automating, and measuring personalized omnichannel marketing campaigns, and because it gives companies a way to transform their businesses and differentiate their services.”
Circle was first launched in 2013, and since then three major versions have been released, the most recent being Circle PersonalEffect Edition in 2017. Circle is the only omnichannel communications solution on the market that brings together individualized content, and a marketing automation workflow.
“We are honored to be recognized by PIA and are delighted that the judges recognize the importance of arming PSPs with the right tools to expand into new and lucrative services and future-proof their businesses,” said Jacob Aizikowitz, President of XMPie. “Even in this digitally-led age, Print is more than an equal in the mix of channels and with Circle, PSPs can win more jobs and get better campaign results for their customers.”
Circle is a full-featured marketing automation tool for managing personalized omnichannel content and campaigns with a single integrated view of the customer. Because all the touchpoints, both print and digital, can be automated across the entire campaign, the projects can generate revenue long after they has been set up. And because the same logic and data are shared across all the touchpoints and can be driven by specific conditions, consumers see consistent messages and content across all media.
“At AlphaGraphics, we continually evaluate the mix of products and services we provide to develop ways to better serve our customers,” said AlphaGraphics President Ryan Farris. “In addition to adopting the right B2B print ordering e-commerce system from XMPie to meet the printing, marketing and signage needs of the communities we support, AlphaGraphics franchisees now also have access to XMPie’s Circle marketing automation software for designing and automating the deployment of their customers' print and omnichannel campaigns. This gives them a firm competitive edge in the market.”
“We recently won a contract to manage a two-year multilingual omnichannel campaign with five customer interaction points and because we use Circle we are able to offer these types of ongoing marketing programs to more and more of our customers,” said Jeroen van Druenen, CEO of Jubels. “Not only does Circle now have advanced automation capabilities so that we can be more efficient all-round, but we are also able to offer value because the XMPie platform and personalization tools never hinder our designers’ creative abilities and imaginations.”
The award will be received by XMPie at the 2018 InterTech Technology Awards Gala on Sept. 30 in Chicago, during the PRINT 18 trade show where Circle will be demonstrated in the Xerox Booth No. 1621.