Anthem Appoints Plewes Global Executive Creative Director
Press release from the issuing company
SAN FRANCISCO, CA, Sep 10, 2008 -- Anthem Worldwide, a Schawk Strategic Design Company, is pleased to announce that Chris Plewes is taking the helm of Anthem's global creative team as global executive creative director. Mr. Plewes' appointment is in response to Anthem's continued momentum, increased scale and prominence in the marketplace, and clients' growing demands for worldwide, world-class branding, strategy and creative design services.
"I am very excited and committed to lead Anthem's global creative team," said Mr. Plewes. "Anthem is continually growing and evolving to become one of the best creative firms on the global stage. Anthem's focus on creative excellence across consumer touch points continues to advance our ability to provide the best brand point management solutions."
Prior to this appointment, Chris Plewes was Anthem's executive creative director responsible for the Asia-Pacific region in the Company's Singapore office. Mr. Plewes has over 20 years of experience leading branding assignments that span the U.S., Canadian, European, and Asian markets.
"With Chris' international experience in Asia, he is uniquely positioned to take Anthem to the next level of world-class global creative services and will further empower our creative leaders and continue to strengthen our unique brand development process," said Anne Marie Pagliacci, executive vice president, managing group director of Anthem Worldwide. "Chris brings passion and clarity to the delivery of compelling and consistent brand experiences that motivates consumers."
"Today, with consumers having a sea of options in every retail venue, it is necessary to create a clear point of differentiation," said David A. Schawk, president and chief executive officer of Schawk, Inc. "Successful brands have to deliver a strong identity and consistent tone of voice. We feel the best way to accomplish this for our clients' brands and the consumer is to put greater emphasis on and to grow our creative capabilities globally. By integrating strong creative with equally robust strategic and executional capabilities, Schawk and Anthem leverage our combined talents to control the brand experience, which is integral to the consumer experience."
During the past five years, Anthem has evolved into an integrated global strategic design network of 11 offices with the ability to create compelling and consistent brand experiences by aligning its strategic, creative and executional talent. Anthem is presently located in Chicago, Cincinnati, London, Melbourne, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). Its clients include Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestle, Procter & Gamble, Revlon, Safeway and Unilever.
Anthem's parent company, Schawk, Inc., has strategically been expanding its offerings beyond its core services for the past 10 years through acquisitions and internal development, enhancing its role in the brand point management category. Today, Schawk's offering includes branding, design, technology, retail marketing and additional services that support brands at their different touchpoints globally.
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