GRAND RAPIDS, Mich. (September 10, 2008) X-Rite, Incorporated, the world leader in color management and measurement technologies, today announced an all-new trade-up program for its hot ColorMunki portfolio (www.colormunki.com). The program allows X-Rite users and competitive device owners to trade-up existing monitor/printer color calibration or profiling solutions for either ColorMunki Photo or ColorMunki Design.

Hailed as "the biggest breakout in its category," "a real winner," and "the Swiss Army knife of color," ColorMunki is an innovative line of color creation and control solutions targeted for wedding, portrait and nature photographers, as well as for designers.

"Those who have invested in entry-level solutions can now gain additional color functionality– like monitor-to-print match for photographers and PrintSafe color creation and color control for designers. Now is the time to take advantage of special savings and move to the all-in-one ColorMunki," states X-Rite Market Manager Photo, Design, Prepress, Thomas Kunz.

•    ColorMunki Photo is a completely integrated, monitor-to-print match solution that profiles and calibrates monitors, printers and projectors; plus offers DigitalPouch image sharing and Photo ColorPicker custom palette creation, for social, wedding and portrait photographers.

•    ColorMunki Design provides graphic professionals, from freelancers to corporate in-house designers, with production-safe environment in which color palettes are created for easy specification, verification and sharing, plus seamless color control for displays and printers.

For a limited time, any photographer, designer, or other creative who wants to trade up their color solution and gain complete color control of their images, plus add innovative color creation and communication tools, may earn up to $100/ €90/£60 in savings with proof of purchase of their competitive colorimeter or printer profiling solutions.

For ColorMunki Trade-up Program requirements and eligibility, click here (http://www.colormunki.com/tradeinsolutions)