New Sales and Service Partnership Strengthens BST eltromat International’s Market Position in Australia and New Zealand

Press release from the issuing company

Maxteq is BST eltromat’s new agent

Bielefeld – With Maxteq Pty Ltd. as a new partner in Australia and New Zealand, BST eltromat International has optimized its presence in these regions. Maxteq, which has its headquarters in Melbourne, is already a sales partner in Australia and New Zealand for a number of leading manufacturers of equipment for the printing, flexible packaging and label industries. Maxteq has extensive practical expertise in these industries, including in the optimization of production processes. The company began working for BST eltromat in January 2018, and now represents BST eltromat’s complete product portfolio – including solutions for web guiding and register control, web monitoring systems, 100% inspection, color measurement and color management, and automation solutions. Maxteq and BST eltromat work together closely on all levels when it comes to supporting joint customers.

Maxteq was founded by Andrew and Olga Maxwell in 2013 and currently employs eight members of staff. Andrew Maxwell has more than 30 years of experience in the packaging industry and has worked for a number of leading manufacturers in that time.

“Maxteq is known and respected in Australia and New Zealand as an expert contact in the printing industry. We are delighted to have the support of the Maxteq team, with their extensive practical experience in this important region. Through this collaboration, we’re now a big step closer to our customers Down Under and we can meet their high quality requirements better than ever,” says Sajid Malik, Vice President Sales Asia Pacific at BST eltromat, welcoming the partnership with Maxteq.

“BST eltromat has a reputation here as a strong brand in the packaging and label market. The company’s high-quality solutions complete our product portfolio perfectly, and cover a very broad range of requirements. This means we can offer our customers solutions from a single source and tap into new market segments, including the fields of digital printing and non-woven. With BST eltromat’s expertise, solutions and service, we’re assuming a market-leading position in terms of quality assurance in web-oriented production processes,” says Andrew Maxwell, explaining the benefits of this collaboration with BST eltromat for Maxteq. “Moreover, the name BST eltromat comes with a successful history, which reassures our customers that this manufacturer will continue to drive forward technical innovation in the area of quality assurance systems in future.”

In addition to its ten subsidiaries and five production locations, BST eltromat now also has more than 50 representatives around the world. Maxteq fits perfectly into this global sales and service network.

Sealing the sales and service partnership between Maxteq Pty Ltd. and BST eltromat International in Australia and New Zealand (from right to left): Andrew Maxwell, Olga Maxwell and Sajid Malik.


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