Irvine, Calif. – MindFire Inc. a leader in developing and delivering innovative software and services within the Marketing Automation market, announced today it has entered into a reseller agreement with Canon Solutions America, Inc., a provider of industry-leading enterprise, production and large format printing solutions. Under the terms of the agreement, Canon Solutions America, a wholly owned subsidiary of Canon U.S.A., Inc., will offer MindFire Inc.’s cloud-based marketing platform, MindFire Studio, to help meet the needs of its customers and incorporate value-added services across the marketing and production printing ecosystem.
Working with MindFire Inc., B2B and B2C enterprises across all industries, along with Canon's third-party service providers, can take advantage of Canon Solutions America’s advanced printing and document management solutions, including its world-leading production inkjet technologies, to drive more personalized; marketing programs to customers through a variety of channels.
“We are committed to developing industry-leading solutions that foster the success of our customers and our customers’ clients, and this relationship fully supports that objective,” said Francis McMahon, executive vice president, Production Print Solutions, Canon Solutions America. “Collaborating with MindFire allows us to expand our offering of value-added marketing services to our customers to help them better manage their customer communications across any channel and provide their clients a full array of marketing solutions to compliment their printing services.” MindFire helps meet the increasing need for enterprises to deploy an easy-to-implement marketing platform that solves the complex marketing challenges that organizations face when managing different types of customer communications across all of the channels necessary for success in today's world. Helping marketers move their marketing programs out of silos and into a platform that addresses their needs is essential for marketing efficacy and improved results. With MindFire, service providers can help marketers control every aspect of their campaign design, content, rules and workflow without depending on multiple solutions and service providers.
“With industry-leading experience and an unmatched commitment to helping its customers improve their workflow efficiencies, Canon Solutions America provides a strong fit for integrating MindFire with its own value-added services,” said Dave Rosendahl, Co-founder, MindFire Inc. “We are excited to work with a company like Canon Solutions America that shares our vision to deliver superior solutions for any marketing need across the enterprise. We are confident that our collaboration will lead to new areas of opportunity and growth for Canon Solutions America and its customers."