Integrating the solutions significantly streamlines operational efficiencies
Quadient, formerly GMC Software, the award-winning leader in Customer Communications Management (CCM), announced today that TPI, the leading provider of variable data print and direct mail campaigns that focuses on producing intricate consumer loyalty programs, reports positive results in efficiencies and time-to-market with the coupling of Quadient Inspire, a customer communications management platform, and Quadient Ignite, a solution that automates the processing of customer data.
The company’s current volume of variable data direct mail pieces is approximately 12 million per month. That includes everything from self-mailers to postcards and stuffers, as well as scratch-offs and pull-tabs. These are highly personalized communications in terms of the dollar amounts, images and messages, depending on whether the recipient is a lower tier customer or considered a high roller. They also contain barcodes that help the casinos keep track of how the offers are used
TPI’s production department needs to render files quickly to meet promotional deadlines. Implementing Quadient Inspire significantly improved time to market by making it possible to go from a job with 80,000 records that could take up to one hour and forty-five minutes to process and generate proofs, to as little as one minute and six seconds.
TPI ran into another challenge as its business continued to grow—efficiently handling the volumes of customer data it was receiving from its casino clients. Pleased with the efficiencies made possible by Quadient Inspire, the company decided to integrate Inspire with Quadient Ignite to provide more robust automation for data management and postal optimization. Using Quadient Ignite for postal presort alone increased TPI’s capacity by approximately 30 percent. Additionally, simpler jobs, which took 45 minutes to complete with the previous workflow, are now done in less than a minute with Ignite. The average number of jobs completed per month have increased from 831 pre-Ignite to 1,024 with Ignite.
“With the sophistication and complexities of our consumer loyalty programs, it is a huge plus that Quadient Inspire and Ignite integrate so well together,” said Rodney Wells, vice president of operations for TPI. “Before implementing the Quadient solutions, we had to count on several software tools from different vendors just to get a job done. And now we have just one partner—and it has made all the difference in our ability to meet our customers’ needs.”
“TPI’s decision to choose Quadient to manage their huge volume of personalized documents is a great testament to the scalability, depth of functionality, ease of use and processing performance gained using both solutions together,” said Scott Draeger, VP of product, Quadient. “We are very pleased our Quadient offering provides more comprehensive and personalized communications for TPI’s clients, while at the same time improving productivity and time to market for TPI.”