BRAUNSCHWEIG, Germany – The world’s leading provider of GEOservices and personalized maps, locr GmbH, will be an exhibitor at the Data and Marketing Association’s annual event, &THEN. At &THEN, locr will demonstrate how marketers can use geomarketing solutions to improve the relevancy and response rates of their direct mail campaigns. &THEN takes place October 8–10, 2017, in New Orleans, Louisiana.
Tony Hodgson leads the marketing effort for locr. He notes, “Research shows that printed direct mail is still a critical part of a marketing campaign—and for good reason. Recipients connect with print differently than they do with online communications, resulting in greater engagement that moves people to interact with your brand.”
He continues, “But to succeed, printed communications still need to be targeted and relevant to your audience. That’s where geomarketing can help. Whether it’s creating a personalized map just for a recipient or segmenting your mailing list with pinpoint accuracy, geomarketing helps you achieve greater success by using the value of location.”
&THEN’s organizers developed an agenda to educate marketers on how they can utilize data to create more successful marketing campaigns. As part of that agenda, locr will showcase a range of geomarketing services that allow marketers to incorporate location data into the targeting of their mailing.
Geomarketing solutions offered by locr include the following:
Using locr GEOservices allows marketers to finely target their mailing lists to include only the addresses of the prospects closest to the locations of their clients. This saves time and money and helps marketers to focus their message.
For example, say your client operates four retail locations in a metropolitan area. You can buy one mailing list for this area. Then, using locr GEOservices, you can segment that list so that prospect addresses from one highly targeted geographic section of the list are assigned to location A, addresses from another targeted segment are assigned to location B, and so on.
Personalized maps created by locr allow marketers to show the actual routes customers would take from their homes to the location of a business or an event. Recipients can actually see the routes they would travel and the amount of time it would take to do business with you.
These personalized maps can be used in all types of printed or online communications, including print, e-mail, personalized websites, and newsletters.
Used together or separately, these services ensure your communications will reach the right people and the right locations.
See locr at DMA
&THEN takes place October 8–10, 2017, at the New Orleans Convention Center. To learn more about using location to improve your next direct marketing campaign, visit locr in booth 321 in the Experience Zone. To schedule an appointment, contact locr at [email protected], or visit us at locr.com.