HOLYOKE, MASSACHUSETTS – For the fifth year running, Hazen Paper Company has created custom holographic keepsakes for the Naismith Memorial Basketball Hall of Fame in Springfield, MA. Hazen was drafted this year to collaborate on a cover for the Hall of Fame’s 2017 commemorative enshrinement yearbook and a suite of complementary, color-keyed event tickets. The 2017 cover featured traditional black and white images of the inductees, contrasted against innovative holography spotlighting recognizable Springfield landmarks, including the iconic Hall of Fame dome.

According to President John Hazen, “The opportunity to work with the Hall of Fame again this year motivated us to outdo our past performance, a challenge our holographic lab took to heart. We developed two brand-new techniques, Hazen White-motion 3D Animation and Micro-sculpture nano technology, to intensify the optical sensation of depth in two-dimensional images and enable more realistic color expression.”

Custom Hazen Holography reflects and refracts light to create the sensation of dimension, depth and motion, adding visual appeal and value to event marketing materials and memorabilia. “The creative possibilities of custom holography are infinite,” declares Hazen, “there is always something new you can do.” Enhanced souvenirs are more collectible, and high-security technology used to safeguard currency makes them impossible to counterfeit. The keepsake yearbooks and tickets were printed digitally on an HP Indigo press, and individually numbered for authentication.

Hazen’s commitment to performance and sustainability shines on covers created on Holojet, a Hazen Envirofoil product engineered for digital printing. Transfer-metallized, Envirofoil delivers outstanding visual effects, reliable performance, and significant environmental benefits. Envirofoil uses less than 1% of the aluminum of traditional foil laminate, reuses the plastic, is manufactured with renewable energy and third-party-certified recyclable as paper. It is available in a wide range of holographic patterns and metallic colors and can be fully customized, making it an ideal choice for collectible posters, tickets and magazines, such as the Basketball Hall of Fame yearbook and the NFL Super Bowl program.