Editions   North America | Europe | Magazine


Free PaperSpecs Webinar: The Power of Storytelling: Adding Heart to Print Design

Press release from the issuing company

Thursday, September 28, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)

In PaperSpecs' upcoming free webinar, discover how storytelling can make print designs more meaningful and memorable.

Palo Alto, California – Storytelling is one of the most powerful communication vehicles known to man. When effective storytelling is combined with print design, it leaves its audience inspired, motivated and moved to take action. While we are all storytellers, it takes special skills to be storybuilders, capable of not only understanding the structure of story but able to use it to connect the character of a brand to the people that consume it.

Learn and master the skills needed to craft powerful stories by attending an information-packed webinar featuring Stefan Mumaw, the director of creative strategy at Kansas City's well-known story shop Hint. Mumaw will use real-world examples to show how print design, combined with storytelling, can build an emotional bridge between brand and consumer.

"Storytelling is at the heart of any effective design," says Sabine Lenz, founder of PaperSpecs.com. "Mumaw is a master storyteller who can give designers expert tips on finding their unique storytelling voice."

If you're ready to take your storytelling skills to the next level, this is one webinar you don't want to miss. But we have to warn you: Bring a few tissues. Story has a knack for producing both tears of laughter and empathy and Mumaw will use both to show just how powerful story can be.

The Power of Storytelling: Adding Heart to Print Design
Thursday, September 28, 2017
2:00 p.m. Eastern (11:00 a.m. Pacific)


Guest Speaker
Through years of storytelling experience, Stefan Mumaw has become convinced of one thing: It's not enough to simply communicate information. We must make someone feel something. Storytelling is the technique that allows us to achieve that goal. During this webinar, attendees will learn:

Attendees of this webinar will discover:

  • How traditional advertising differs from story.
  • The many ways that design can enhance a story's impact.
  • The key ingredients found in any effective story.

The strategies to building brand stories that are worth sharing.

PaperSpecs webinars are developed to include inspiring real-world examples, highly useful and easily implemented tips, cutting-edge perspectives from industry thought leaders, and the results of the most current research.

Thanks to the generous support of Domtar, The Power of Storytelling: Adding Heart to Print Design is free for attendees. Space is limited, however, so be sure to reserve your seat today for this special event at www.paperspecs.com/paperspecs-webinar-signup/.   


Join the discussion Sign In or Become a Member, doing so is simple and free