New York - Printing Industries Alliance will officially kick-off their Print Drives America Foundation; a print advocacy initiative registered as a 501(C) (3) charitable organization. Marty Maloney, the Executive Vice President of the Printing Industries Alliance will take on the additional role of Executive Director of the Foundation.
Tim Freeman, President of the Printing Industries Alliance, gave this recap of the Foundation’s mandate “Our members and all printers as well as the industry–at-large has been looking to give print a stronger voice in how it stacks up against other communication mediums. The Print Drives America Foundation will set the record straight and lift the misinformation mist that has obscured the facts about print and will restore print’s leadership position. We need to enhance the positive perception of print and make it attractive to all. Print today is an increasingly high-tech industry that produces collateral materials, magazines, books, direct mail, newspapers, catalogs, labels, packaging, out-of-home media, signage and scores of other print categories that make print the largest communications media of all” Our initial goal will be to increase the perception of print as well as to meaningfully increase print’s market share”.
Freeman continued about Marty Maloney’s appointment as Executive Director. “Marty has a unique set of skills to make this happen. Printing, marketing, and academics have always been at the core of Marty’s career. He was the Chief Marketing Officer (CMO) of two NYSE listed printing companies and later was elected to the board of directors of a multi-billion dollar printing company. Marty’s marketing and PR agency was the largest agency serving the graphic arts industry for more than thirty years. He was a founder of The Print Council and its first Executive Director. Marty has taught marketing, media and business at NYU’s graduate school for more than a decade. And also important to the job at hand, he knows the top management of almost every printer and vendor in the industry.”
Marty Maloney commented, ‘’we need to compare our industry against other communication media and let companies know that print is the number one communication media and in fact larger than all other communication media combined. We also need to continually educate the marketplace on the effective use of print and even how it can be supported by other media. We will increase the market share of print and keep it top-of-mind. We will reset the print mindset and educate and reeducate those who make print decisions including; chief marketing officers (CMO’s), advertising and marketing executives and everyday buyers of printing.”
The Print Drives America Foundation is registered as a not-for-profit 501(C) (3) charitable organization. All contributions to the Foundation are tax deductible. Funds for the Foundation’s marketing and PR efforts will be raised from both printers and vendors without regard to geographic limitations. Contributions can be accepted in any amount and frequency but informal suggestions would be made by using annual sales as a guideline. Contributors do not need to be PIA members. Please contact Marty Maloney for further information and how to become a founding member at [email protected] or 203 912 0804.