Program offers technology service providers access to new revenue opportunities 

GMC Software, the award-winning leader in Customer Communications Management (CCM), announced today the launch of the Business Partner track of its newly-expanded Partner Advantage Program intended to engage, empower and enable all types of GMC Software partners. The Business Partner track is the second of four tracks to be launched. The first was the Delivery Partner track, announced in April 2017, designed to provide seamless implementation services for GMC Software’s customer base. 

Companies approved to become certified Business Partners have experience helping customers define, identify, evaluate and purchase the right CCM solution.  Partners are authorized to resell the GMC Software solution suite and provide customers with functional and technical product expertise in a range of vertical industries, including financial services, insurance, healthcare and service providers that serve those markets. Technology providers benefit from the relationship with GMC Software by gaining access to new markets and uncovering incremental revenue opportunities, in addition to increasing upsell opportunities and expanding value-added offerings.

“Partnering with like-minded technology providers through the Business Partner track of the GMC Software Partner Advantage Program is a way to expand the reach of both our organizations, as well as to foster the growth of CCM as a standard business practice,” said Rob Daleman, VP, corporate marketing at GMC Software. “Putting the ability to develop world-class omnichannel customer communications into the hands of more customers around the globe is a way to create the high level of customer experience consumers expect.” 

The GMC Software Partner Advantage Program accommodates four tracks of business partners according to an organization’s individual business model and relationship with GMC Software: Delivery Partners, Business Partners, Alliances Partners and ISV/Technology Partners. GMC Software’s current Business Partners include Canon, ReDigital, Kodak, Ricoh, SCREEN, SocialPath, Xerox and many more.