Customer journey mapping’s impact on the customer experience to be highlighted
GMC Software, the award-winning leader in Customer Communications Management (CCM), announced today it will be exhibiting and presenting at the CXPA Insight Exchange 2017 held May 16-17 in Phoenix. The event, hosted by the Customer Experience Professionals Association, will share trends relevant to companies in all stages of customer experience maturity.
In GMC Software’s booth #7, the focus will be on its GMC Inspire Customer Journey Mapping solution, which breaks down the silos between communication projects managed by different teams, enabling easy coordination by document professionals of projects that have the potential to affect the overall customer experience.The technology is designed to elevate the customer experience by reducing the friction between operations and experience professionals, allowing each group to use tools that help them do their jobs more effectively. Customer Journey Mapping is part of the GMC Inspire platform, recognized by Gartner as a leading CCM solution. Event attendees will have the opportunity to attend a group demo of Customer Journey Mapping on Tuesday, May 16 at 11:10 a.m.
To provide additional education on customer journey mapping methods, GMC Software’s session, “How to Get Results from Customer Journey Mapping,” will be presented by senior product marketing manager, Laurent Ghio. The session will focus on how to take journey mapping beyond the planning and design stages into granular actions that help gain a deeper understanding of what customers experience throughout the organization.
“We are excited to be members of the CXPA and participants in this event, which embraces the marketplace’s move to a customer focus,” said Scott Draeger, VP of product, GMC Software. “So many challenges exist for customer experience professionals as they navigate the uncharted waters of this emerging field. We are anxious to share useful ways customer journey mapping technology can help them focus on the point of view of the customer, and easily involve the collaboration of all relevant stakeholders.”