CHICAGO - InnerWorkings, the leading global marketing execution firm, today announced a new comprehensive, long-term commercial partnership with one of the most prominent nonprofit organizations in the United States.
Under the multi-year agreement generating a minimum of $15 million in annual revenue, InnerWorkings will become the provider for direct mail campaigns and other marketing materials across the organization's nationwide programs. Through an innovative technology platform and dedicated onsite team, InnerWorkings will provide end-to-end service to consolidate production, implement standard operating procedures, and value-engineer materials. This will shorten campaign cycle times, drive greater brand consistency and marketing impact, and meaningfully reduce costs - enabling the organization to refocus its resources on fundraising efforts and reinvest savings into its critical mission.
On behalf of both nonprofit and for-profit organizations, InnerWorkings now manages billions of pieces of mail through the United States Post Office on an annual basis, making the company one of the most influential and sophisticated providers of direct mail in the world.
Eric D. Belcher, InnerWorkings' Chief Executive Officer, notes, "This new partnership builds on InnerWorkings' vast expertise in the nonprofit sector, delivering significant savings on the marketing efforts of many of the world's largest and most noble causes. InnerWorkings' model is a perfect solution for nonprofit organizations seeking innovative ways to enhance their fundraising operations and maximize their annual budgets."