(August 10, 2008)  EFI, the world leader in customer-focused digital printing innovation, today announced that its Jetrion(R) 3025 Inkjet System successfully enabled the China Banknote Printing and Minting Corporation (CBPMC) to print 13 million tickets for the 2008 Summer Olympics with radio-frequency identification (RFID) and variable data on every ticket.

EFI's Jetrion 3025 was tasked with ensuring that every ticket meets with the highest image quality and clarity for attendees of the Olympic Games. With the exception of fixed color, the 3025 has inkjet printed all variable and personalized information on the tickets such as ticket numbers, names, date and times, as well as sports items, stadium names, seat information and a variable, unique barcode for each and every one of the 13 million tickets. Due to its inkjet technology, EFI's Jetrion 3025 allows for variable information to be printed on a ticket containing RFID. In this phenomenal print run, eight million single spreadsheet tickets and five million continuous fan-folding tickets were printed on specialized banknote paper in China.

"We are delighted to work with EFI to print the 2008 Summer Olympic tickets using EFI's Jetrion 3025," said Mr. Li, chief executive officer, CBPMC. "Printing the tickets has been a great honor for us. We would like to wish the Olympic Committee and athletes a very successful and enjoyable Summer Olympics 2008."

"It is a great honor to win the Olympic Games tickets project," said Mr. Cheng, chief executive officer, Basch Group. "As a distributor for EFI's Jetrion 3025, we are proud to offer a total solution to print the fixed, variable and RFID sections for the Summer Olympic 2008 tickets. EFI provides compelling services and technology and we are very glad to work together to accomplish this challenging project."

"EFI's Jetrion 3025 coupled with the 3025's UV inks enabled the CBPMC to print their variable information reliably, guaranteeing crisp, accurate printing of Chinese characters that adhered to the specialized banknote paper," said Ken Stack, EFI vice president and general manager, Jetrion. "We are honored the Jetrion 3025 from EFI was chosen for printing the Summer Olympic 2008 tickets. We are looking forward to working with CBPMC and our distributor Basch in the future as we continue to grow our relationship further."

CBPMC purchased EFI's Jetrion 3025 from Basch Group, EFI Jetrion's exclusive distributor in China. The 3025 represents the industry's best printer for printing variable data such as addresses, bar codes, sequential numbers, expiration dates and other variable data on unique materials at press speeds and, for printing short runs profitably. It can print high-quality output on a wide range of substrates and its fast-cure UV curable inks and high-reliability solvent inks print in an array of colors for drop on demand printers. EFI's recently launched Jetrion 4000, is a unique industrial inkjet printer that offers label converters an affordable full-color narrow web alternative to toner-based digital printers for runs of up to 50,000 labels. It is ideal for meeting high production and image quality demands for primary and secondary labels.

For more information on EFI's Jetrion 3025 and Jetrion 4000, visit www.efi.com/jetrion and come see us in Chicago at Label Expo, September 9-11, 2008, booth # 6423.