Editor's Note: Please see below for an important note about this press release. 

In a surprise move on Thursday, Kodak announcement plans to invest in copper based industrial cookware technology. In the announcement, Kodak Spokesperson, Ivana Cookmore said, “Based on feedback from another unrelated industry, it’s clear our copper cookware is the winning approach”. Kodak has decided to focus on copper over other approaches such as bonded stainless steel.

France-based Mauviel, producers of copper-based cookware since 1830, released a statement on Kodak's move into its space, "We wish them good luck. They don't frighten us, those sons of a silly person. We fart in their direction!"

Below:  April Fools!  This isn't a real press release.  It's a joke.  It's also a WhatTheyThink tradition and we're glad to bring it to you each year.  A little levity to help you enjoy your day.  Cheers!