Solution Would Enable Publishers to Open New Direct Channels and Have Deeper Relationships With Customers
CHICAGO - R. R. Donnelley & Sons Company (Nasdaq:RRD) announced today that it is teaming with Context Labs (CXL) to pursue leading-edge, blockchain-enabled technology for its global publishing customers. The companies have extended their strategic relationship to further integrate the CXL platform technology within RR Donnelley's Print-to-Digital supply chain solutions.
"RR Donnelley has continually invested in new technologies, proactively leading and evolving our company through ongoing disruptions in communications channels for over 150 years. We look forward to bringing these innovative and state-of-the-art technologies and capabilities to our customers," commented Thomas J. Quinlan III, President and Chief Executive Officer of RR Donnelley. "This new offering from CXL, using blockchain technology, has great potential to deliver extended consumer reach for publishers while reducing their supply-chain costs and providing them with deep, direct, and secure relationships with the consumers who purchase their products."
"RR Donnelley, with its global footprint, is uniquely positioned to bring this level of digital transformation to publishers, enabling them to more seamlessly and securely reach their customers. Using this digital technology, we feel that RR Donnelley can leverage its scale in the market to enhance the economics for its customers," commented Dan Knotts, Chief Operating Officer at RR Donnelley.
"The mission at Context Labs is to provide platform solutions that enable publishers to reach consumers with less friction, reduce their channel costs, and provide better direct one-on-one customer relationships. The strategic relationship with RR Donnelley, a leader in publishing supply chain solutions, brings the key capabilities of our platform technology products (Chainplate Foundation™ for Publishing, Snapshackle™ for Publishing, coupled with VUEgraph Analytics™) to RR Donnelley's large, global customer base," commented Dan Harple, Chief Executive Officer of CXL. "Blockchain technology has been evolving for several years and is now becoming integrated into work flows in supply chains and financial tech. We are delighted with RR Donnelley's decision to pursue these technologies for the publishing sector to enhance the role of publishers with the end consumers, at global scale."