CHICAGO--May 25, 2004-- R.R. Donnelley & Sons Company today announced that RR Donnelley's Book Group, the largest printer of books in North America, has developed PubSelect(SM), the next generation custom publishing application.
PubSelect is a turnkey solution that enables publishers to quickly and easily enter the custom publishing market, without a costly technology investment. Targeted at the education and professional publishing markets, PubSelect builds on RR Donnelley's extensive experience in serving book publishers in the custom publishing market.
"Custom publishing is the fastest growing segment in the higher education publishing market," said Ed Lane, RR Donnelley Book Group President. "Our research tells us that professors and students see the value of teaching materials that are targeted to their specific curriculum. PubSelect enables publishers to tap into this opportunity quickly and effectively."
Using PubSelect, publishers can present a unique, branded website that allows professors to search, browse and select content from different sources and recombine it into a custom textbook that is then printed by RR Donnelley. Professors can also add their own content to the custom book, which is another capability that adds value to the final published product.
Kevin Cleary, Senior Vice President, Planning and Business Development, RR Donnelley Book Group, said, "The development of PubSelect answers one of our publishers' growing needs: the ability to provide their customers with dynamic access to their content, build a custom book and output a high-quality printed product. This new solution will enhance their potential to develop a profitable custom publications business."
For more information about PubSelect, please contact Robert Saunders at (781) 505-6003, or [email protected]