Editions   North America | Europe | Magazine


Procter & Gamble to Print on Pringles, First-of-Its Kind Technology

Press release from the issuing company

CINCINNATI, May 20 -- The Procter & Gamble Company, the makers of Pringles, the #1 selling stacked potato crisp, today introduced Pringles Prints, an innovative snack that features a unique, fun design printed on every crisp. The revolutionary Prints technology, from the brand that invented the stacked chip category, allows P&G to customize the crisps by printing words and images in a variety of colors directly on the chip. Supported by a multi-million dollar marketing campaign, including television advertising new packaging, and coupons, Pringles Prints builds on the successful introduction of Snack Stacks(R) in 2002. P&G is teaming up with Hasbro, Inc., a worldwide leader in children's and family leisure time entertainment products, to use questions and answers from Trivial Pursuit Junior. Pringles Prints will feature 2,400 fun trivia questions and answers from six different Trivial Pursuit Junior categories (Today & Tomorrow, Music, Movies, Nature, Yesterday and Whatever) randomly printed on the potato crisps. Pringles Prints Trivial Pursuit Junior will be available nationwide in August 2004. Additionally, Pringles Prints Fun Facts, Animal Facts and Jokes will become available in select U.S. retail locations in June and July 2004. "Pringles is the leader and founder of the stacked crisp category and now we're taking it to a whole new level," said Jamie Egasti, Vice President of Procter & Gamble's North America Snacks Division. "With the introduction of Pringles Prints, we have developed a new way to delight consumers by adding fun and excitement to one of kids' favorite lunchtime snacks while delivering incremental volume growth for our customers." Pringles Prints are made using a proprietary technology. Words and images can be printed on one side of the crisp right side up, upside down, in blue or red. This technology is the first-of-its kind in the U.S. to be used on food. The technology uses food coloring and doesn't alter the delicious taste of this popular snack. For now, Pringles Prints will be available in Original flavor only in canister and Snack Stacks sizes. Snack Stacks Prints offer a portion control size that is convenient for mom and fun for kids, and is perfect for the lunchbox. Pringles Prints in Canisters and Snack Stacks have a suggested retail price equivalent to other Pringles products of similar size. In the future, Pringles Prints introductions will feature new printing colors, designs, images and innovative partnerships.