Editions   North America | Europe | Magazine


KBA & HumanEyes Bringing 3D Mainstream at drupa 2004

Press release from the issuing company

April 28, 2004 (pre-drupa 2004) – Koenig & Bauer AG (KBA), one of the largest press manufacturers worldwide, and HumanEyes, a leading innovator and provider of advanced and affordable lenticular solutions; today announce a strategic alliance to bring 3D mainstream. The first product of the alliance is Litho3D Karat software, which optimizes HumanEyes’ core 3D technology for efficient, high quality KBA Karat output. Litho3D Karat software will be showcased by HumanEyes and KBA at KBA's Hall 16, Stand B45 drupa exhibit. Attendees will witness easy 3D photography capture through to 74 KARAT 3D output twice each day for the duration of drupa. Demonstrations will be held from the 13th – 19th of May, at 1 pm. Additional times will be scheduled and announced at the KBA exhibit. High Impact 3D Imaging for Advertising, POP, Packaging “HumanEyes 3D completely alters the imaging landscape for advertising, point of purchase and packaging,” says Andreas Mößner, Executive Vice President Sales of KBA. “KBA recognized the significant value HumanEyes could bring when combined with the 74 KARAT, and today is excited to offer the marketplace this unique, easy-to-use, application tailored for 74 KARAT output.” Andreas Mößner adds that 74 KARAT customers who take advantage of Litho3D Karat will be able to expand their own service offerings substantially by offering quick turnaround, color, short run 3D “of the kind that’s never been seen before.” “The sophisticated-yet-simple Karat workflow serves as an ideal platform for HumanEyes 3D technology. The 74 KARAT’s accuracy and ability to do direct printing on plastic reduces makeready and with HumanEyes makes advanced 3D a genuine production tool in an industrial environment,” says Gideon Ben-Zvi, HumanEyes CEO & President. Litho3D Karat solution advantage details: •For the first time an affordable, simple photographic 3D method enables creation of natural, continuous, realistic 3D images •Uses existing equipment (e.g., off-the-shelf digital cameras), so no additional capital investment or workflow alteration is necessary •From RIP to Print in just 15 minutes; allows switch between paper and plastic seamlessly and quickly •High impact, striking 3D images proven to increase stopping and staying power by 5 times •Software facilitates creation of photographic 3D in addition to existing, popular lenticular effects such as flip, morph, zoom, and more •3D as simple as 2D: one time capture, cut and paste, easy drag and drop, and use files repeatedly for any output •Built-in lenticular intelligence minimizes ramp-up period •Feasibility of short print-runs provide efficient method of printing on lenticular by minimizing material waste •System accuracy and color management allow easy and fast registration and color balance