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Standard Register: Digital Pen and Paper Data-Capture Technology Enhances Siebel CRM

Press release from the issuing company

DAYTON, Ohio--April 12, 2004-- Standard Register, a leading provider of information solutions, has become a Siebel Alliance Partner. Siebel Systems, Inc. is a leading provider of business applications software, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. As part of this alliance, Standard Register is providing its ExpeData(TM) digital pen and paper technology to function as a front-end data capture tool for Siebel CRM solutions. "We believe the ExpeData digital pen and paper offering will revolutionize the data capture process," said Jeffrey Strasser, Standard Register's vice president of sales and marketing, Digital Solutions. "This technology enables field sales representatives to gather accurate, reliable data on the spot in a manner that is as natural and basic as picking up a pen, making the information quickly and easily accessible to others. And most importantly, it fits the way sales people work, so they more readily accept it, thereby accelerating a company's return on investment." Utilizing the Logitech io(TM) Digital Pen and digitally printed, uniquely patterned paper in low and high volumes - everything from simple, one-part forms to complex, multi-part forms and documents - Standard Register's ExpeData digital technology provides a turnkey application service provider (ASP) solution. Businesses have the ability to capture handwritten information simply and naturally, interpret the handwriting and convert it into digital format, as well as verify it and make it available to extended teams through the CRM solution. This technology brings another dimension to Siebel CRM solutions giving field service and sales representatives the ability to capture details about customer engagements on paper-based forms as they move from customer to customer. Standard Register worked with Accenture, the global management consulting and outsourcing company, to develop the Digital Pen Connector that enables the handwritten information to be automatically sent to Siebel CRM applications and databases without the need to key information into a computer. "The new pen-based interface is a powerful addition to our applications," said Jeff Scheel, Vice President and General Manager for CRM Products, Siebel Systems, Inc. "By allowing field users such as sales professionals sitting in a client meeting or a service technician working on-site to capture data with the input device they are most familiar with, we can further extend the reach and mobility of Siebel CRM solutions." Standard Register and Siebel Systems will be introducing the ExpeData digital pen and paper front-end data capture application at Siebel User Week 2004 in Cannes, France, later this month. Executive-level customers and Siebel Systems partners from all over the world will be in attendance to learn about Siebel Systems' key initiatives and product offerings. "Companies will continue to invest in CRM initiatives to improve the way customers are serviced," said Strasser. "We are pleased to be able to work with Siebel Systems, a world-class company, to offer new ways to improve ROI for those companies, while improving the way business gets done." For more information on Standard Register's ExpeData Digital Solutions, visit www.expedata.net.