Wheeling, IL - EMPIRICAL MULTI-CHANNEL INTEGRATION company, SG360º has announced a partnership with world-renowned marketing psychology pioneer, Dr. Howard Moskowitz to power its EMPIRICALinsights process for dramatically impacting direct marketing efforts.

EMPIRICALinsights is the exclusive delivery arm of an award-winning innovative science created by Harvard educated author and research scientist Dr. Howard Moskowitz.

“Empirical Insights starts where big data leaves off,” said Luke Heffron, Senior Vice President, EMPIRICALinsights. “The problem is that consumers don’t usually go about their shopping by conforming to a particular segment. We first understand the core motivations behind buying your particular product or service, then build out an actionable communication plan from there.”

Through the partnership with Dr. Moskowitz and his company, iNovum, SG360º’s EMPIRICALinsights has evolved into a proven actionable science that gives an organization the capability to identify unique individual preferences and most importantly, motivations of a consumer or customer. The key to all of this is the ability to then identify and prioritize the most influential messaging for each category.

The unique combination of psychology, marketing and mathematics has already created significant improvements in sales, profitability and client loyalty for companies such as American Heart Association, Goodyear and MasterCard China.