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RR Donnelley: Sharestream Automates Soft-Proofing Approval Workflow

Press release from the issuing company

CHICAGO--April 6, 2004-- Anticipating customer needs for even more efficient upstream soft-proofing workflows, R.R. Donnelley & Sons Company has added powerful new electronic proof routing tools, new paper simulations, and performance enhancements to its ShareStream(TM) integrated soft-proofing solution. ShareStream, which received Specifications for Web Offset Publications (SWOP) certification for color fidelity last year, has been enhanced to support electronic proof routing. RR Donnelley customers can now automatically and efficiently route their soft-proofing content through a customized approval workflow tailored to their organization. ShareStream electronic routing organizes team members into groups with appropriate rights to approve or comment on pages at different stages in the process. Each team member is notified by e-mail when an asset is ready for their approval or review and they simply visit their ShareStream online proofing inbox to see the assets needing their attention. A process that once required a great deal of human attention to complete can now be done automatically and efficiently with no lag time or time lost looking for proofs. ShareStream also retains the change history of assets and logs changes made to documents through the approval process, making it easy to refer back to past comments or previous versions. In addition, users benefit from a wider variety of supported paper simulations. Now more users can see what their project will look like on-press under a wider variety of conditions. Underlying the new functionality are significant improvements to the rendering speed of even the most complex documents. "Our customers told us that what was missing from most available soft-proofing solutions was the workflow component," said Mary Lee Schneider, President, RR Donnelley Premedia Technologies Solutions. "We developed these new tools with a great deal of customer input. Now the benefits of color-accurate soft-proofing can be combined with customized routing management tools to bring the benefits of this efficient new workflow option even farther upstream into our customers' work cycle. Teams can consist of parties both inside and outside our customers' organizations. It's very exciting to be able to work so closely with our customers to bring these tools to fruition. We believe we are uniquely positioned to deliver the total solution to our customers in this area. We are the lynchpin of the process, from enabling efficient internal proof routing and workgroup communication to delivering matching results on-press." ShareStream enables customers to view and collaborate on content, color, and image retouching in a controlled, color-managed environment. For customers, this merges the convenience of on-screen proofing with the consistency of hard copy proofs. RR Donnelley's solution is integrated into its workflow and digital asset management tools. This integration provides customers with seamless, efficient workflows and confidence in the accuracy of soft proofs.