Webinar series, “Wide Format 101: Four Steps to Profitability,” begins February 11

Fairfax, Virginia – SGIA announces a new, four-part Webinar series, “Wide Format 101: Four Steps to Profitability,” to help printers and sign companies understand today’s expanding wide format inkjet possibilities. Through this unique, four-part series — held weekly, starting February 11 — participants will gain valuable knowledge and strategies to help make the best decisions for their businesses.

Introduction to Wide Format Digital, presented by Dan Marx, SGIA 
An overview of the advantages of wide format digital technology, an introduction to the printing and finishing technologies used, and insight into today’s most popular wide format product and market areas, this presentation sets the stage for the next three sessions.

Wide Format Design & Color Considerations, presented by Jeff Burton, SGIA
This session tells you what you need to know to achieve expected quality in wide format; how both color and design for wide format digital require specific considerations; and why a basic knowledge helps companies successfully integrate this technology.

Mastering Materials and Finishing Technologies, presented by David Goetter, Industry Consultant
The finishing technologies utilized and materials used in wide format production are essential to a successful end product and critical to achieving expected profitability. This session presents easy-to-understand strategies for ensuring quality and maximizing profit.

Wide Format Pricing & Sales, presented by David King, MarketKing
Learn proven strategies for pricing the print and selling wide format services to current and existing customers. This practical, business-focused session presents the critical steps to entering and achieving profitability in wide-format, presented by a proven industry veteran.

Register now and all Webinar participants will receive SGIA’s New to Wide Format white papers, which offer new or existing imaging businesses a helpful guide for making the jump into wide format. You’ll receive:

• Understanding Inkjet Systems
• Pricing & Profitability
• Exploring Top Products for Wide Format Imaging
• Allocating Your Workforce

Register Now! The Wide Format 101: Four Steps to Profitability online Workshop is available to SGIA members, subscribers and non-members as well.