PODi, the Digital Printing Initiative, has announced that HP will be a Gold Sponsor at the second PODi European AppForum to be held on 24-25 September 2013 in London.
“I am excited that HP is involved in the PODi European AppForum as a Gold Sponsor and contributor”, said Tony Hodgson, Director of PODi in Europe. “HP shares a commitment to the educational objectives of PODi as shown in its support of the recent DMA study ‘From Letterbox to Inbox’. The conference will feature a keynote presentation from the report’s author, David Cole, that addresses fundamental issues about how print and digital communication channels can work effectively together to add value all round.”
The theme of PODi’s annual European AppForum in 2013 is about creating customer value. This two-day conference will focus on the latest applications of digital printing and advanced data analytics in multi-channel marketing. It will bring together digital printers, marketing services providers, marketing and data professionals to explore how online media, personalised content, big data and digital print interact to create new value streams for businesses and consumers.
“As a global Executive Member of PODi, HP has a strong affiliation with the organisation and its commitment to supporting our customers and the digital print industry as a whole,” says Julia Cole, Marketing Manager for HP UK & Ireland. “The PODi European AppForum will provide an ideal platform for digital printers and marketing professionals to discuss and explore the benefits of utilising a mix of digitally printed marketing materials and online communications to achieve effective, creative and highly-targeted multi-media campaigns that enable their customers to stand out in the marketplace.”