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Printable Scores Major Success At Graph Expo

Press release from the issuing company

SOLANA BEACH, CA, October 30, 2003 – Printable Technologies, the leading online software provider for the graphic arts industry, reports record sales as well as new partnership opportunities resulting from an unprecedented volume of customer presentations at Graph Expo. Non-stop presentations featuring PrintFusion3, the latest version of Printable’s true variable data technology, were conducted at packed sessions every day of the show, according to Joe Manos, Printable’s Vice President of Sales and Client Services. In addition to the Printable booth, continuous presentations also took place in the Hewlett-Packard booth as Printable's leading premier partner, HP, featured and promoted its HP Production Flow digital workflow powered by Printable’s front-end ordering and management solution. "In all of the last four years that we've attended Graph Expo, this was the busiest session we've ever had," Manos said. "Each of our demo pods constantly had two or three customer groups watching a presentation on a variety of customer specific applications. Our sales team worked non-stop without breaks." He notes that the company's unparalleled success at the show came not only from prospective customers, but also from existing customers vying expressly to see presentations of PrintFusion3. "We signed a record number of orders right at our booth," Manos says. "Closing that much business at a show is remarkable, because our focus traditionally has been on getting follow up sales opportunities. We quickly learned that booth visitors were looking specifically for our technology. They regard Printable as the industry leader, and have the confidence in our products to make commitments at the show." While Printable presented its entire award-winning suite of online systems for the graphic arts industry during Graph Expo, PrintFusion3 was the company’s featured product. The result of a newly announced strategic partnership with Datalogics, an Adobe Ventures company, Printable highlighted its new, advanced variable data capabilities through its traditionally strong PrintOne Customer Center ordering solution. Coleman Kane, President and Chief Executive Officer of Printable observes, "When our existing customers, who have had success with the Printable solution, viewed PrintFusion3, they were eager to take the next level of our high-end variable data technology to their customers. Many signed on the spot and asked how soon they could get started. You rarely see that kind of instantaneous acceptance and enthusiasm for a major new product in our industry. It's already having a significant impact on our October revenues." Additionally, "printers of all sizes came by for their first close look at Printable during Graph Expo. They were impressed with the ease of use and technical sophistication of our product suite and saw how well it would fit their business requirements. We expect to derive further sales from these new customer prospects into the coming months." Similarly, Hewlett-Packard's digital printing customers had the opportunity to view presentations and explore the potential of PrintFusion3 technology at that industry leader's booth. In the last year alone, the number of Printable customers who also own HP Indigo presses has more than quadrupled, a figure that is projected to exponentially grow into next year. Other leading press technology companies have also expressed interest in Printable partnerships to drive their workflow solutions on the front end.