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Kinko's Variable-Cost Model Changes the Rules of Document Outsourcing

Press release from the issuing company

NEW YORK, March 9 -- On Demand 2004 -- Kinko's, an operating company of FedEx Corp., today announced its strategy for serving the on-demand document needs of large organizations during On Demand 2004 here in New York. Kinko's Commercial Solutions, an organization of specialists and custom offerings, recently launched a variable-cost model that is changing the rules of document outsourcing. According to industry analyst firm CAP Ventures, the U.S. document outsourcing market in 2003 was over $30 billion. Kinko's experience has shown that document outsourcing remains an untapped opportunity at a time when companies are seeking ways to cut costs, reduce waste and focus on their core business. Industry research shows that companies often spend up to 15 percent of revenue on printing, copying and storing documents. Yet unlike purchasing for many better known outsourced services -- such as payroll -- corporate print buying has historically been distributed among department budgets or locked up in rigid equipment contracts. In addition, this category has been dominated by equipment manufacturers offering fixed-plus-cost contracts that require users to meet monthly minimums. The groundbreaking new approach from Kinko's Commercial Solutions enables customers to evaluate their total print spend, turn fixed costs into variable costs, reclaim costly real estate and warehouse space, and consistently deliver high-quality results. "The customer response we are seeing demonstrates that businesses want customized document outsourcing solutions that are cost effective," said Gary Kusin, Kinko's president and chief executive officer. "Through Kinko's unique variable-cost model, corporate clients pay only for the documents they need. Kinko's Commercial Solutions reduces the fixed costs and hassle of managing on-site copy and print centers." Kinko's Commercial Solutions offers its flexible document outsourcing services to a range of larger organizations. In addition, the group has developed vertical market expertise in education, financial services, healthcare, pharmaceuticals, and telecommunications. "Kinko's Commercial Solutions delivers on a clear need for organizations in many industries to better manage document costs," said John McDonald, senior vice president of sales for Kinko's. "Kinko's network of more than 1,200 digitally connected locations, dedicated commercial production facilities, 20,000 document professionals, and suite of services make changing the rules of document outsourcing possible." More about Kinko's Commercial Solutions Kinko's Commercial Solutions specialists consult with customers to develop a customized program from the group's suite of services, which include: -- Kinko's Managed Services - Kinko's offers customized on-site, near-site or distributed document solutions designed to customers' specific needs. Customers also have access to Kinko's Commercial Production Centers (CPCs). Physically separated from Kinko's traditional retail environment, the network of 35 CPCs adds a secured and dedicated capacity for high-volume commercial digital printing orders. -- Kinko's Mobile Professional Program - Traveling professionals can use Kinko's as an office on the road with 24/7 access to Kinko's presentation materials, printing and copying services, conference rooms, stationery, supplies, videoconferencing, computers, the Internet and other services. Through Kinko's Mobile Professional Program's contracted nationwide pricing, customers can easily lower costs while ensuring consistent document quality across their organization. -- Kinko's DocStore - A tool designed to decrease the cost associated with obsolete documents, Kinko's online, on-demand print solution allows customers to print only what they need, when they need it. Through the simple creation of an online catalog of their organization's most frequently printed documents, authorized users can then access, customize and print them anytime, anywhere. -- Kinko's ImageX Business Stationery Print System - The enterprise-level stationery print procurement solution helps slash stationery printing costs by allowing customers to order, manage and distribute branded stationery and business cards via their own customized e-catalogs. -- Kinko's Document and Business Services - Kinko's Commercial Solutions offers an array of products and services, including digital printing and copying, large-sized prints, posters, signs and banners, laminating and mounting, and point-of-sale (POS) displays.