The successful salesperson must be a valuable and trusted resource to the print buyer. They need strategic and tactical advantages to gain valuable customers in a highly intense and competitive market. SGIA’s exciting new Workshop, “Selling Color: Essential Techniques for Specialty Graphics Printing” (August 16–17) is ideal for salespeople in organizations looking to increase sales call productivity and effectiveness, and strengthen their ability to connect with customers and close more business.

SGIA’s powerful two-day Workshop integrates Huthwaite’s state-of-the-art SPIN Selling methodology and is specifically designed for professionals involved in specialty imaging sales. Join industry experts Mike Ruff, of Nazdar Consulting, and John Swift, of Huthwaite, and learn the tools and techniques needed to:

• Achieve a successful call outcome
• Avoid feature-dumping
• Open the call with a customer-centered purpose
• Use investigating skills in a customer dialogue
• and more!

This workshop will teach attendees time-tested sales methods, backed by years of groundbreaking research, to build successful relationships with customers and close more sales. Learn tried and true selling skills through the Workshop’s interactive role-playing exercises and course activities, and see what sets skilled sales people far above average.

For more details about this and other valuable education opportunities, or to register, visit SGIA.org, Keyword: Workshops.