Benny Landa - digital print visionary and marketing guru - is an inspired showmaster when it comes to promoting his ideas and business concepts with maximum impact to a broader public. At Drupa 1995 this groundbreaker and founder of Indigo caused a sensation with the launch of a liquid toner digital printing system. At Drupa 2012 he set tongues wagging with the high-energy launch of a nanographic printing technology developed by Landa Corporation in Israel. A technology which even Landa himself admits is still a long way from market maturity, with a lot of major process-related and commercial issues for potential partners and users still unresolved. Samples printed using nano inks on the revolutionary nanographic digital press exhibited are not being distributed. Nonetheless, Benny Landa's ideas have found a following in the supply and print industry. The promotional show hosted by the man himself was booked out, and by virtue of its sheer professionalism and high entertainment value will probably be remembered as a highlight of this year's fair.

Many people see in Benny Landa, with his technological creativity, entrepreneurial vision and his ability to inspire a broader public, the Steve Jobs of the print media industry. And like Apple's mould-breaking creator, who died too young, Benny Landa is happy to bet his creativity and his money on his latest innovation. It's a good thing, too, that he is investing in print, since it proves that the printed word and its future potential still hold plenty of appeal for clever minds.

KBA management and engineers have known Benny Landa for the past 20 years and respect his many achievements in diverse projects. They were delighted to welcome him to the KBA stand on Saturday and thanked him for taking time out to view the new RotaJET 76.