Editions   North America | Europe | Magazine


Lagraphico Uses Speedmaster CD 74 To Produce Hollywood Movie Materials

Press release from the issuing company

KENNESAW, Ga. – February 9, 2004 – LAgraphico, a full service pre media and printing company that meets the demanding needs of the film industry, recently installed a new Heidelberg CD 74 sheetfed press to produce promotional collateral to support highly visible feature films such as “Peter Pan,” “Seabiscuit” and “Cheaper by the Dozen.” Based in Burbank, Calif., LAgraphico is one of only a handful of companies in the area that cater to the movie industry. LAgraphico, which operates as a short-run shop because of the demand for fast turnaround times, uses its new Heidelberg press, as well as the larger Speedmaster CD 102, to produce a wide array of media materials, including posters, promotional advertising, sleeves in DVD and video cases and packaging products. The company, which counts The Walt Disney Company, Universal Studios, Fox, Vivendi, Virgin Records, Paramount and many premier advertising agencies among its largest customers, is highly regarded for its attention to detail, high quality and quick turnaround. “We’re focused on quality and service,” said William Jacot, vice president of manufacturing for LAgraphico. “If a customer brings a file into the shop Friday afternoon and wants a proof on Sunday and the final product on Monday, we’ll get it done. Our answer is always, ‘yes.’” On February 20, LAgraphico will celebrate its 25 year anniversary with an open house event at its new 78,000 square foot facility, where it will host customers, vendors and executives and showcase its new Heidelberg press. The Speedmaster CD 74, winner of the International Forum’s seal for outstanding design quality, is developed specifically for industrial-oriented commercial and packaging printers. Automated makeready and easy-to-control sheet travel make the Speedmaster CD 74 an extremely user-friendly press - on a broad range of substrates from flimsy papers to stiff board and plastic sheet. At LAgraphico, the new CD 74 was able to take on some of the small-format work that the larger CD 102 had been handling, thereby significantly increasing total capacity because of the efficiencies gained from the new press. “The new press allows us to take on additional capacity and add more shifts, without any worry about quality or speed,” Jacot said. As a result, he added, LAgraphico expects to significantly increase revenue in 2004, maintaining the trend already set in motion after a very successful 2003. “After evaluating all varieties of equipment, we concluded that the Heidelberg would give us high quality and speed of makeready,” Jacot said. “We know we can rely on this machine.” LAgraphico, formed in 1978 by Al and Liz Shapiro, was originally a brokerage company and prep house for movie studios and advertising agencies. LAgraphico added the in-house printing equipment five years ago and continues to grow as one of the premiere shops servicing the Hollywood community.